智能传播时代媒体深度融合的理论向度与实践落点  

Theoretical Dimension and Practical Approachof Deep Media Convergence in the Era of Intelligent Communication

作　　者：丁和根[1] 李威 Ding Hegen;Li Wei

机构地区：[1]南京大学新闻传播学院,江苏南京210023 [2]江苏省广播电视总台,江苏南京210008

出　　处：《传媒观察》2024年第7期13-22,共10页Media Observer

摘　　要：智能传播技术飞速发展,带来了媒介化的生态性革命,它既为媒体深度融合提供了基础条件,也依托媒体深度融合才能走上技术向善应用的发展道路。智能传播应与媒体深度融合形成良性互动,才能更好地推动传媒业发展和社会进步,从而更好地服务于人的需要。在智能技术加持下,媒体深度融合的实践落点就短期诉求而言主要是使得主流媒体重新建立与用户的紧密联系、拓展和丰富媒体的实用功能、重新回到传播的中心位置,而远期目标则是打造出自主可控的传播平台、建立优质高效的传播渠道、形成权威可信的传播品牌、构建起中国特色的传播体系。The rapid development of intelligent communication technology has triggered an ecological revolution in mediatization,providing the fundamental conditions for deep media convergence.This convergence is essential for leveraging technology effectively.Intelligent communication should establish a positive interaction with deep media convergence to better promote the development of the media industry and social progress,thereby better serving the needs of the people.Supported by intelligent technology,the practical approach to deep media convergence involves re-establishing a close connection between mainstream media and users,expanding and enriching media functions,and quickly regaining the center of public opinion.The longterm goals are to build autonomous and controllable media platforms,establish high-quality and efficient channels,create authoritative and credible brands,and develop a communication system with Chinese characteristics.

关 键 词：智能传播 媒体深度融合 理论向度 实践落点 

分 类 号：G21[文化科学—新闻学] G206