面向数字新闻业的转型:中国全媒体集团的发展路径创新  

Transformation towards Digital Media:Innovation in the Development Path of China's Omnimedia Group

作　　者：曾培伦[1] 朱春阳[1] Zeng Peilun;Zhu Chunyang

机构地区：[1]复旦大学新闻学院,上海200433

出　　处：《传媒观察》2024年第7期23-30,F0002,共9页Media Observer

基　　金：国家社科基金一般项目“国家治理现代化进程中全媒体集团创新发展的路径研究”(23BXW024);国家社科基金重点项目“构建中国新闻业新格局的路径创新研究”(22AXW002)的研究成果。

摘　　要：在我国传媒改革的历史进程中,集团化是我国条块管理制度下妥善解决媒体“双重属性”角色冲突的组织制度经验。随着媒体融合进程的深入,“无边界”空间取代了区域与行业的垄断空间,“全媒体”不再是媒体集团传播渠道延伸的战术,而是进行数字化系统转型的战略。在未来数字新闻业的新传播格局下,全媒体集团应以新闻行动者网络“差异化中心节点”为角色定位,针对事业和企业的双重功能实现与关系调适展开内部治理,以分类改革为愿景推动集团发展路径的创新。In the historical process of media reform in China,collectivization has been an effective organizational system for resolving conflicts between the dual attributes of media roles under a fragmented management system.With the deep convergence of media,borderless spaces have replaced the monopolistic spaces of regions and industries."Omnimedia"is no longer merely a tactic for media groups to extend their communication channels but a strategy for digital system transformation.In the future,within the new communication pattern of the digital news industry,omnimedia groups should position themselves as"Differentiated Central Nodes"in the network of news actors.They should enhance the dual functions of public welfare and enterprise in internal governance and regulation,ultimately fostering innovation and development in omnimedia groups with a vision of classification reform.

关 键 词：全媒体集团 媒体融合 数字新闻业 双重属性 

分 类 号：G210[文化科学—新闻学] G206