文旅融合下图书馆特色数字资源推广策略研究——以桂林图书馆为例  

Research on the Promotion Strategy of Characteristic Digital Resources in Libraries Under the Integration of Culture and Tourism-A Case Study of the Guilin Library

作　　者：王芳 WANG Fang(Guilin Library of Guangxi Zhuang Autonomous Region,Guilin,Guangxi Zhuang Autonomous Region,541000 China)

机构地区：[1]广西壮族自治区桂林图书馆,广西桂林541000

出　　处：《科技资讯》2024年第12期214-216,220,共4页Science & Technology Information

摘　　要：探讨文旅融合背景下,桂林图书馆特色数字资源的推广策略。通过分析桂林图书馆数字资源现状及其与文旅产业的结合点,提出了包括建设用户友好型数字平台、利用多样化宣传手段、提供个性化推荐服务等一系列推广策略。以桂林图书馆为例,详细阐述了这些策略的实施过程及效果评估,旨在为其他图书馆在文旅融合中推广特色数字资源提供借鉴与参考。This article explores promotion strategies for featured digital resources in the Guilin Library under the background of culture-tourism integration.It analyzes the current situation of the digital resources in the Guilin Li-brary and their integration points with culture and tourism industries,and proposes a series of promotion strategies,including the construction of a user-friendly digital platform,the utilization of diverse promotional methods,and the provision of personalized recommendation services.Taking the Guilin Library as an example,it elaborates on the implementation process and effect evaluation of these strategies,aiming to provide references and models for other libraries to promote their featured digital resources in the context of culture-tourism integration.

关 键 词：文旅融合 特色数字资源 友好型数字平台 桂林图书馆 

分 类 号：G252[文化科学—图书馆学] G258.21