体验经济背景下自助采摘果园的服务设计研究  

Research on Service Design of Self-picking Orchards under the Background of Experience Economy

作　　者：魏雅莉[1] 吉新奇 WEI Yali;JI Xinqi(School of Arts,Tianjin University of Technology,Tianjin 300384,China)

机构地区：[1]天津理工大学艺术学院,天津300384

出　　处：《工业设计》2024年第7期93-97,共5页Industrial Design

摘　　要：文章对现有的自助采摘果园进行研究,根据卢屋村当地的资源和文化,在体验经济的背景下运用服务设计的方法为其设计更加合理的自助采摘果园形式。文章强调了服务设计在提升乡村振兴战略、增加农民收入和改善游客体验方面的重要作用。通过卢屋村的实例,提出了结合农村合作社主导、文化品牌建设和多元化经营模式的服务设计策略。这些策略不仅提升了果园的吸引力,也为当地社区的经济发展和文化振兴提供了新的思路。文章通过结合理论与实践,展现了服务设计在乡村振兴中的有效应用,为类似项目提供了有价值的参考和指导。它证实了创新的服务设计方法能够有效地推动乡村全面发展,实现经济增长与文化振兴的双重目标。The article studies the existing self-service fruit picking orchards,and based on the local resources and culture of Luwu Village,uses service design methods in the context of experiential economy to design a more reasonable form of self-service fruit picking orchards.The article emphasizes the important role of service design in enhancing rural revitalization strategies,increasing farmers'income,and improving tourist experiences.Through the example of Luwu Village,a service design strategy combining rural cooperative leadership,cultural brand construction,and diversified business models was proposed.These strategies not only enhance the attractiveness of orchards,but also provide new ideas for the economic development and cultural revitalization of local communities.The article demonstrates the effective application of service design in rural revitalization by combining theory and practice,providing valuable reference and guidance for similar projects.It confirms that innovative service design methods can effectively promote comprehensive rural development and achieve the dual goals of economic growth and cultural revitalization.

关 键 词：体验经济 服务设计 自主采摘果园 乡村振兴 

分 类 号：F592[经济管理—旅游管理]