上海植物园运营服务管理的探索  

Operation and Management of Shanghai Botanical Garden

作　　者：许林峰 张健 吴鸿 曹玉洁 彭钟林 徐欣昊 XU Linfeng;ZHANG Jian;WU Hong;CAO Yujie;PENG Zhonglin;XU Xinhao(Shanghai Botanical Garden,Shanghai 200231)

机构地区：[1]上海植物园,上海200231

出　　处：《园林》2024年第S01期9-17,共9页Landscape Architecture Academic Journal

摘　　要：在上海城市专类公园免费开放、延长开放成为趋势的背景下,园区如何做好运营服务工作面临诸多的难点、问题和挑战。通过剖析运营服务的特性,聚焦服务质量的提升和服务品牌的培育,开展了运营服务管理的探索,并通过建设以服务为核心理念的现代化管理机制,有效地提升运营服务的管理方式、管理理念和管理技术。研究方法和实践成果具有一定的可参考性、可操作性和可复制性,有助于应用到其他相类似的行业或领域。With the trend of offering free and extended opening hours at parks in Shanghai,the Shanghai Botanical Garden faces many challenges in providing operational services.By analyzing event participation,Shanghai Botanical Garden is focusing on improving service quality and cultivating of service brands.With service as the core concept,contemporary management concepts and management technology of operational service can be effectively improved.At the same time,these research methods and results will be helpful when applied to similar industries and fi elds.

关 键 词：上海植物园 运营服务 服务管理 管理探索 

分 类 号：TU986[建筑科学—城市规划与设计]