AI与IOT技术在协同商业生态系统中的影响机制——基于WSR方法的案例分析  

AI and IOT Technologies Impact Mechanisms in Collaborative Business Ecosystems:A Case Study Based on WSR Method

作　　者：张景新 杨宗翰 杨小平 Zhang Jingxin;Yang Zonghan;Yang Xiaoping(School of Marxism,Guangxi Normal University,Guilin 541004,China;School of Foreign Language and International Business,Guilin University of Aerospace Technology,Guilin 541004,China;School of Management,University of Shanghai for Science and Technology,Shanghai 200093,China;School of Management,Guilin University of Aerospace Technology,Guilin 541004,China;School of International Business,Zhejiang Yuexiu University,Shaoxing 312000,China)

机构地区：[1]广西师范大学马克思主义学院,广西桂林541004 [2]桂林航天工业学院外语外贸学院,广西桂林541004 [3]上海理工大学管理学院,上海200093 [4]桂林航天工业学院管理学院,广西桂林541004 [5]浙江越秀外国语学院,浙江绍兴312000

出　　处：《科技管理研究》2024年第13期169-179,共11页Science and Technology Management Research

基　　金：广西哲学社会科学规划研究课题“数据驱动下广西新创企业颠覆性创新的影响因素和典型模式研究”(21FGL045);桂林航天工业学院校级基金项目“价值链视角下独角兽企业创新驱动因素与效率评价研究”(XJ22KT07)。

摘　　要：通过使用扎根理论和“物理-事理-人理”系统方法论,构建基于技术驱动的协同商业生态模型,对Q智慧渔业公司进行案例研究,探索人工智能和物联网等高新技术对商业生态中价值创造过程的具体影响机制。研究发现,通过构建平台公司、养殖户、供应商和金融机构的商业生态系统实现商业价值的创造与分配,在此过程中人工智能和物联网技术被有效地整合为自我复制和扩展的系统,使得商业生态系统中的参与者能够依赖不断增长的商业数据发现并创造商业价值。由此认为,商业生态系统参与者之间的功能分配和利益分割合理,才能够吸引足够多的参与者,维持商业生态系统的可持续发展;人工智能的自演化机制能够极大降低商业生态系统价值共创成本。Through the use of the Grounded Theory and the Wuli-Shili-Renli System Approach,a technologydriven collaborative business ecosystem model has been constructed.A case study on the Q Smart Fisheries Company was conducted to explore the specific impact mechanisms of high-tech technologies such as AI and IOT on the value creation process within commercial ecosystems.The research finds that by establishing a business ecosystem system involving platform companies,fish farmers,suppliers,and financial institutions,business value creation and distribution can be achieved.In this process,AI and IOT technologies are effectively integrated as a self-replicating and expanding system,enabling participants in the commercial ecosystem to rely on the growing business data for discovery and creation of business value.Research implications:Only when the functional distribution and benefit segmentation between the participants in the business ecosystem are reasonable can attract enough participants to maintain the sustainable development of the business ecosystem;In addition,the self-evolution mechanism of AI can greatly reduce the cost of value co-creation in the business ecosystem.

关 键 词：人工智能 物联网 商业生态系统 “物理-事理-人理”系统方法 

分 类 号：G301[文化科学]