在“编”与“销”之间:营销编辑的文化中介过程与逻辑——基于30篇营销手记的分析  

Between“Editing”and“Selling”:The Cultural Intermediary Process and Logic of Marketing Editors——An Analysis Based on 30 Marketing Notes

作　　者：杨晶晶 Yang Jingjing(Chinese Department,Yuncheng University,Yuncheng,044000)

机构地区：[1]运城学院中文系,运城044000

出　　处：《出版科学》2024年第4期56-63,共8页Publishing Journal

基　　金：山西省高等学校2022年哲学社会科学项目“‘讲好黄河故事’背景下蒲剧的新媒体生存与传播研究”(2022W131)资金资助。

摘　　要：借鉴文化中介相关理论,通过对30篇营销手记的分析探讨营销编辑的文化中介工作过程,归纳其底层逻辑,指出营销编辑是具有能动性、创造性、专业性的文化中介,在审美与市场的混合逻辑中进行战略性平衡并坚守做畅销书的职业理想。因此,应重视其文化中介价值、提升其职业地位。Based on the theory of cultural intermediary,this paper analyzes the intermediary work process of marketing editors through 30 marketing notes,sums up its underlying logic,and points out that marketing editors are dynamic,creative and professional cultural intermediaries,they strategically balance the mixed logic of aesthetic logic and market logic,and adhere to the career ideal of making the bestseller.Hence,we must attach importance to their cultural intermediary value and enhance their professional status.

关 键 词：文化中介 营销编辑 象征资本 职业地位 

分 类 号：G231[文化科学]