基于电子商务分析塑料产业转型发展模式  

E-commerce-based Analysis of the Transformation andDevelopment Model of the Plastic Industry

作　　者：张静[1] Zhang Jing(School of Arts and Business,Xi’an Siyuan University,Xi’an,Shaanxi 710038,China)

机构地区：[1]西安思源学院文商学院,陕西西安710038

出　　处：《塑料助剂》2024年第3期95-98,共4页Plastics Additives

摘　　要：基于电子商务平台,塑料企业可以与供应商、分销商和客户建立更紧密的合作关系,实现资源、信息共享,提高供应链的效率和灵活性,拓展市场,提高产品的知名度和品牌价值,进而提高塑料产品的销售效率和市场竞争力。电子商务对塑料产业的转型发展具有重要的推动作用,塑料企业应积极采纳电子商务模式,与电子商务平台加强合作,以提升企业竞争力和市场地位。Based on e-commerce platforms,plastic enterprises can establish closer cooperative relationships with suppliers,distributors,and customers,achieve resource and information sharing,improve supply chain efficiency and flexibility,and expand the market.This paper aims to enhance the product’s visibility and brand value,thereby enhancing the sales efficiency and market competitiveness of plastic products.E-commerce plays an important role in promoting the transformation and development of the plastic industry.Plastic enterprises should actively adopt e-commerce models and strengthen cooperation with e-commerce platforms to enhance their competitiveness and market position.

关 键 词：电子商务 塑料产业 产业转型 

分 类 号：F426.72[经济管理—产业经济] F724.6