实景演出赋能红色文化传播模式探析——以《井冈山》红色实景演出为例  

On Mode of Red Culture Transmission Enabled by Real Scene Performance:a Case Study of of Real Red Scenes in Performance of Jinggangshan

作　　者：刘开源 练蕊婷 朱莉萍 LIU Kai yuan;LIAN Rui ting;ZHU Li ping(School of Journalism and Communication,Jiangxi Normal University,Nanchang 330022,China;School of Marxism,Jangxi Normal University,Nanchang 330022,China)

机构地区：[1]江西师范大学新闻与传播学院,江西南昌330022 [2]江西师范大学马克思主义学院,江西南昌330022

出　　处：《宜春学院学报》2024年第7期64-69,共6页Journal of Yichun University

基　　金：教育部高校思政工作创新发展中心(辽宁财贸学院)2023年度专项研究课题“文化自信视域下大学生红色文化认同研究”(项目编号:SZZXKT2023015);教育部高校思想政治工作创新发展中心(浙江树人学院)2024年度专项研究课题“人工智能赋能高校思想政治教育的应用场景与优化路径”(项目编号:ZSSZ202429);江西师范大学2024年思想政治工作质量提升综合改革与精品建设项目“党建班团协同:‘1+2+N’立体红色文化育人模式探索与实践”。

摘　　要：当前,部分革命老区在红色资源的开发和利用方面,呈现社会效益低,传播力度受限等问题。为了能够更好地传承红色文化,满足大众审美需求,本文选取红色实景演出《井冈山》为案例,基于线下采访和调查问卷收集数据,研究其给观演者带来的体验及其传播模式的特征、优势。研究发现:《井冈山》红色实景演出依托当地红色资源,打造多环联结的传播模式。以当地文化特色为基础形成内环引导公众建立对当地的文化形象,联结感知模态通过情景架构构建中环使公众沉浸式体验红色文化,利用媒体融合优势进行外环传播拓展,打开当地红色文化的知名度。此传播模式有助于当地打造红色旅游品牌,助力产业振兴,推动红色教育。At present,some old revolutionary base areas in the development and utilization of red resources,showing low social benefits,limited dissemination and other problems.In order to better inherit red culture and meet the aesthetic needs of the public,this paper selects the red reality performance Jinggangshan as a case,collects data based on offline interviews and questionnaires,and studies the experience it brings to the audience and the characteristics and advantages of its communication mode.Research findings:The red reality performance of Jinggangshan relies on the local red resources to create a multi ring connection mode of communication.Form an inner ring on the basis of local cultural characteristics to guide the public to establish a local cultural image,connect the perception modes,build a central ring through the situational framework to immerse the public in the red culture,and use the advantages of media integration to spread and expand the outer ring to open the visibility of local red culture.This mode of communication helps the local to build a red tourism brand,promote industrial revitalization,and promote red education.

关 键 词：红色资源 传播模式 红色文化 多环联结 

分 类 号：G21[文化科学—新闻学]