讲好数字时代的中国科学故事——基于建设性新闻理念的科学技术媒体创新策略研究  

Telling China's Science Stories Well in Digital Era--A Study on Innovative Strategies for Science and Technology Media Based on the Constructive Journalism Concept

作　　者：郑昱 ZHENG Yu(School of Journalism and Communication,Sun Yat-sen University,510006,Guangzhou,China)

机构地区：[1]中山大学新闻传播学院,广州510006

出　　处：《数字出版研究》2024年第3期83-91,共9页DIGITAL PUBLISHING RESEARCH

基　　金：国家自然科学基金面上项目“应急风险沟通视角下重大突发公共卫生事件中的公共信息发布规范研究”(项目编号:72074236)。

摘　　要：在数字时代,科学技术媒体作为传播科学信息的关键平台,肩负着讲述“数字时代中国科学故事”的重要使命,同时,科学技术媒体在传递“科学故事”时也面临重要挑战。如何在传播专业化科技信息和满足数字时代读者多样化需求之间找到恰当的平衡点,已成为一项关键任务。基于建设性新闻的核心理念,通过梳理科学技术媒体发展的现状与优势所在,构建基于建设性新闻生产的科学技术媒体创新策略框架:通过聚焦科学技术媒体的科学属性和媒体属性,分别提出基于内容、交互和技术三个维度的创新策略思考,以期能够为数字时代科学技术媒体的创新发展之路提供有益借鉴。In the digital era, science and technology media, as a key platform for disseminating scientific information, shoulders the important mission of telling China's science stories in the digital era, and faces an important challenge in telling science stories. It has become a key task to find a proper balance between disseminating specialized scientific information and meeting the diversified needs of readers. Based on the core concept of constructive journalism, a framework of innovative strategies for science and technology media based on constructive journalism was established by organizing the current situation and advantages of science and technology media. By focusing on the scientific and media attributes of science and technology media, innovative strategies based on the three dimensions of content, interaction, and technology were proposed, with a view to providing valuable reference for the innovative development of science and technology media in the digital age.

关 键 词：科学技术媒体 数字时代 建设性新闻理念 讲好中国故事 

分 类 号：G322[文化科学] G210.7