郑州市发展数字贸易的SWOT分析及对策  

SWOT Analysis and Countermeasures for the Development of Digital Trade in Zhengzhou City

作　　者：靳娟 JIN Juan(School of Economics and Trade,Henan University of Finance and Economics,Zhengzhou 451464,Henan)

机构地区：[1]河南财政金融学院经济与贸易学院,河南郑州451464

出　　处：《济源职业技术学院学报》2024年第2期13-17,共5页Journal of Jiyuan Vocational and Technical College

基　　金：河南省社科联调研课题(SKL—2023—2436)。

摘　　要：数字经济不仅改变了全球的生产方式,而且对世界贸易产生了重大的影响,数字经济国际化就表现为数字贸易。2022年郑州市数字经济规模接近6000亿元,领跑全省。郑州市数字经济的快速发展,大大促进了数字贸易的增长。在分析了郑州市发展数字贸易的必要性基础上,借助SWOT分析方法,剖析了郑州市发展数字贸易的内部优势、劣势和外部机遇、挑战,提出郑州市应从加快数字基础设施建设、完善数字贸易规则、创新发展数字核心产业、引进数字企业及人才、扩大与“一带一路”国家数字贸易规模等方面促进数字贸易快速发展。The digital economy has not only changed the global production mode,but also had a significant impact on world trade,and the internationalization of the digital economy is manifested in digital trade.In 2022,the scale of digital economy in Zhengzhou approaches 600 billion yuan,leading the province.The rapid development of the digital economy in Zhengzhou has greatly promoted the growth of digital trade.On the basis of analyzing the necessity of developing digital trade in Zhengzhou,this paper analyzes the internal advantages,disadvantages,external opportunities and challenges of developing digital trade in Zhengzhou with the help of SWOT analysis method,and proposes that Zhengzhou should accelerate the construction of digital infrastructure,improve digital trade rules,innovate and develop digital core industries,introduce digital enterprises and talents,and expand the scale of digital trade with the“the Belt and Road Initiative”countries to promote the rapid development of digital trade.

关 键 词：数字贸易 数字贸易规则 郑州市 跨境电商 SWOT法 

分 类 号：F49[经济管理—产业经济]