辽朝春捺钵文化元素在泰来大米包装设计中的应用  

The Application of Liao Dynasty Spring Nabo Culture Elements in the Packaging Design of Talai Rice

作　　者：孙立梅 蹇志豪 黄金铭 王璐 赵新宇 穆贺伟 李相瑾 SUN Li-mei;JIAN Zhi-hao;HUANG Jin-ming;WANG Lu;ZHAO Xin-yu;MU He-wei;LI Xiang-jin(School of History and Culture,Baicheng Normal University,Baicheng 137000,China)

机构地区：[1]白城师范学院历史文化学院,吉林白城137000

出　　处：《绿色包装》2024年第6期105-108,共4页Green Packaging

基　　金：吉林省大学生创新创业训练项目(“掌上稻田”:“洮原地”牌绿色大米创意营销S202210206085);吉林省教育厅项目(辽代契丹服饰纹样研究JJKH20220008SK)。

摘　　要：黑龙江泰来大米有“千年水稻,百年贡米”的美誉,但大米包装大多设计滞后。生态农业品牌“洮原地”大米的产地黑龙江泰来,曾经作为辽朝的春捺钵之地,因此可以在其包装设计上凸显地域特色文化。把辽朝春捺钵文化融入到“洮原地”大米包装设计中,从材质、图案、色彩、文字等方面,使用辽朝春捺钵文化元素进行创意设计,不仅能够塑造特色鲜明的地域品牌包装,提升产品价值,也能够提升大米包装设计文化内涵,使中国优秀传统文化滋养生活。Black dragon River rice has a reputation of“thousand years of rice,hundred years of tribute rice”,but most of the rice packaging design lags behind.Ecological agriculture brand“Taoyuan Di”rice origin of the Black dragon River,once as the Liao Dynasty’s spring bowl land,so it can highlight regional characteristics in its packaging design.The Liao Dynasty spring spoon culture into the“Tao Yuan Di”rice packaging design,from the material,pattern,color,text and other aspects,the use of Liao dynasty spring spoon cultural elements for creative design,not only can shape distinctive regional brand packaging,enhance product value,but also can enhance the cultural connotation of rice packaging design,so that the excellent Chinese traditional culture nourish life.

关 键 词：黑龙江 “洮原地”大米 辽朝春捺钵 包装设计 

分 类 号：TB482[一般工业技术—包装工程]