基于壮族铜鼓纹样的旅游文创产品设计研究  

Research on Design of Tourism Cultural and Creative Products Based on Zhuang Bronze Drum Pattern

作　　者：符晗[1] 段嘉豪 FU Han;DUAN Jia-hao(Guilin University of Technology,Guilin 541006,China)

机构地区：[1]桂林理工大学,广西桂林541006

出　　处：《绿色包装》2024年第6期137-141,共5页Green Packaging

摘　　要：为深入解读壮族铜鼓纹样的符号特征,文章从设计符号学的视角出发,解析壮族铜鼓纹样并运用到旅游文创产品设计中,加强壮族铜鼓纹样的传播与发展。首先根据问卷调研等方式选取最具代表性的符号,再通过设计符号学对壮族铜鼓纹样进行分析,包括分析其艺术表现方式、文化底蕴、地域特色、认知习惯等,最后进行衍生与文创设计。通过设计符号学对壮族铜鼓纹样的分析与整理,让更多人关注到壮族铜鼓纹样这一优秀的民族历史文物。In order to further understand the symbolic features of Zhuang bronze drum patterns,this paper analyzes Zhuang bronze drum patterns from the perspective of design semiotics and applies them to the design of tourism cultural and creative products,so as to strengthen the dissemination and development of Zhuang bronze drum patterns.Firstly,the most representative symbols are selected according to questionnaire survey and other methods,and then the Zhuang bronze drum pattern is analyzed through design semiotics,including the analysis of its artistic expression,cultural heritage,regional characteristics,cognitive habits,etc.Finally,the derivative and cultural creative design are carried out.Through the analysis and arrangement of Zhuang bronze drum pattern by design semiotics,more people pay attention to the Zhuang bronze drum pattern,an excellent national historical relic.

关 键 词：壮族铜鼓纹样 设计符号学 旅游文创产品 产品设计 

分 类 号：TB472[一般工业技术—工业设计]