中国自主的数字贸易知识体系建构——以西方经典理论为参照系的比较  

Construction of China’s Independent Digital Trade Knowledge System——A Comparison with Western Classical Theories

作　　者：马述忠[1] 胡增玺 吴鹏 MA Shu-zhong;HU Zeng-xi;WU Peng

机构地区：[1]浙江大学中国数字贸易研究院,杭州310058 [2]浙江财经大学经济学院,杭州310018

出　　处：《求是学刊》2024年第4期22-44,共23页Seeking Truth

基　　金：国家社科基金重大项目“数字贸易壁垒对中国对外贸易高质量发展的影响及对策研究”(23&ZD084);国家自然科学基金面上项目“数字赋能全产业链现代化协同转型研究”(72373130)。

摘　　要：数字贸易的迅速发展颠覆了传统国际经济学和国际商务的理论范式,中国学者在数字贸易领域的率先实践为中国自主的数字贸易知识体系的建构提供了历史机遇。文章从中国数字贸易发展事实出发,以西方经典贸易和商务理论为参照,在全面梳理中国学者原创性贡献并适当参考西方有价值的前沿研究基础上提出数字贸易一般性分析框架。具体地,数字技术是数字贸易发展的基础,数字技术、平台、消费者、数据、全球公司和智能制造六大主体及其内在关系构成了基于数字技术创新的数字贸易主分析框架,是数字贸易核心研究领域;以此为基础,形成了以贸易成本、多边贸易、全球生态网络、全要素生产率、劳动力市场和数字贸易规则六大重点研究领域构成的基于消费者偏好的全球贸易平台次分析框架,以及平台生态系统、组织变革、商业模式、供应链管理、数字营销和数字并购六大重点研究领域构成的基于需求驱动的全球公司次分析框架。文章构建的数字贸易分析框架是动态演进的学术范式,有利于推动具有中国特色的数字贸易学科体系、学术体系、话语体系的形成。The rapid development of digital trade has subverted the traditional theoretical paradigm of interna-tional economics and international business.The pioneering practice of Chinese scholars in the field of digital trade provides a golden opportunity for the construction of China’s independent digital trade knowledge sys-tem.Based on the facts of China’s digital trade development,this article takes classical Western trade and business theories as references,comprehensively sorts out the original contributions of Chinese scholars,and makes appropriate references to valuable cutting-edge research in the West.Then,it proposes a general ana-lytical framework for digital trade.Specifically,digital technology is the foundation for the development of digi-tal trade.The six main subjects namely digital technologies,platforms,consumers,data,global companies,and smart manufacturing and their intrinsic relationships constitute the main analytical framework of digital trade based on digital technology innovation.These main subjects are the core research areas of digital trade.Based on this,this article develops a consumer preference-based global trade platform sub-analytical framework con-sisting of six key research areas,namely,trade costs,multilateral trade,global ecological networks,total factor productivity,labor markets,and digital trade rules.Meanwhile,it develops a demand-driven global firm sub-analytical framework consisting of six key research areas,namely,platform ecosystems,organizational change,business models,supply chain management,digital marketing,and digital mergers and acquisitions.The digi-tal trade analysis framework is a dynamically evolving academic paradigm,which is conducive to promoting the formation of a digital trade discipline system,academic system,and discourse system with Chinese charac-teristics.

关 键 词：数字贸易 自主知识体系 国际经济学 国际商务 

分 类 号：F49[经济管理—产业经济] F752.6