故事城市:城市的五维叙事与战略传播  

Story City:Five-Dimensional Narrative and Strategic Communication of City

作　　者：陈先红[1] 李旺传 CHEN Xian-hong;LI Wang-chuan(School of Journalism and Information Communication,Huazhong University of Science and Technology,Wuhan 430074,China;Institute for Creative Communication of the Chinese Story,Wuhan 430074,China)

机构地区：[1]华中科技大学新闻与信息传播学院,湖北武汉430074 [2]中国故事创意传播研究院,湖北武汉430074

出　　处：《编辑之友》2024年第8期66-74,共9页Editorial Friend

基　　金：教育部哲学社会科学研究重大课题攻关项目“讲好中国故事与提升我国国际话语权和文化软实力研究”(17JZD038);华中科技大学文科双一流建设项目“社会治理与公共传播创新团队”“中国故事创意传播研究院”基金资助。

摘　　要：不同于城市研究的传统视角,本研究从叙事学视角提出“城市即故事”的新理念,并围绕城市的故事化认知、故事化叙事、故事化传播三个理论命题,提出一套认知城市、建设城市、传播城市的理念、路径和方法。文章提出:首先,城市就是一个讲故事的空间,是一个具有可阅读性、可沟通性、可体验性的故事空间;其次,故事城市由人、事、物、场、境五个维度构成,应立足于此五维模型展开规划;最后,讲好城市故事须从故事城市的五维模型出发,围绕资源、定位、内容、传播、行动五个方面进行战略规划和传播。This study introduces a new concept,"City is story",from the perspective of narratology,differing from conventional urban research.Based on this new concept,the study also proposes a set of concepts,paths,and strategic methods for recognizing,building,and transmitting city around three theoretical propositions:story-based cognition,story-based narrative,and story-based communication of the city.The specific points of view include five aspects and can be summarized as follows.First,the city is a storytelling space and a narrative space with readability,communicability,and experiential depths.Second,the story city is composed of five narrative dimensions,namely person,event,items,feld,and environment.Building a story city should be based on the above five-dimensional model.Third,to tell the story of city,we must start from the five-dimensional model of the story city and carry out strategic planning as well as communication around the five aspects of resources,positioning,content,communication and action.

关 键 词：城市叙事 讲好中国故事 城市战略传播 

分 类 号：G206[文化科学—传播学]