打造我国国际健康旅游目的地的关键点和路径思考  

Thinking on the key points and paths of building China’s international health tourism destination

作　　者：张瑾 吴珂 Zhang Jin;Wu Ke

机构地区：[1]习近平经济思想研究中心

出　　处：《全球化》2024年第4期41-49,134,共10页Globalization

摘　　要：习近平总书记指出,改革开放特别是党的十八大以来,我国旅游发展步入快车道,形成全球最大的国内旅游市场,成为国际旅游最大的客源国和主要目的地,旅游业从小到大、由弱渐强,日益成为新兴的战略性支柱产业和具有显著时代特征的民生产业、幸福产业。国际健康旅游是健康服务和国际旅游融合发展的新业态。目前我国多地开展了打造国际健康旅游目的地的探索,中医药旅游满足了海外患者慢病调养的需求,医疗技术先进地区积极开展国际健康旅游业务,中西医结合疗法吸引了国际医疗旅游的患者。打造国际健康旅游目的地有六个关键点:公立医院要兼顾基本公共服务和国际健康旅游服务,民营医院要发挥重要作用,需改善服务理念以满足国际健康旅游高端需求,旅游产品定位要清晰,市场监管要加强,医疗与旅游部门需形成紧密的协作关系。可从目标定位、核心竞争力、能力建设、基础条件、获客渠道和政策支持等方面探索打造国际健康旅游目的地的路径。General Secretary Xi Jinping pointed out that since the 18th CPC National Congress,China’s tourism development has stepped into the fast lane,formed the world’s largest domestic tourism market,and become the largest source country and main destination for international tourism;tourism has grown from small to large and from weak to strong,and has increasingly become an emerging strategic pillar industry and an industry of people’s livelihood and well-being with significant characteristics of the times.International health tourism is a new form of integrated development of health services and international tourism.At present,many places in China have carried out the exploration of creating international health tourism destinations,Chinese medicine tourism meets the demand of overseas patients for chronic disease recuperation,areas with advanced medical technology are actively developing international health tourism business,and the combination of traditional Chinese and Western medicine therapies attracts patients for international medical tourism.There are six key points in creating an international health tourism destination:public hospitals need to balance basic public services and international health tourism services,private hospitals need to play an important role,service concepts need to be improved in order to meet the high-end needs of international health tourism,the positioning of tourism products needs to be clearly defined,market regulation needs to be strengthened,and a close collaborative relationship needs to be formed between the medical and tourism sectors.The path to creating an international health tourism destination can be explored in terms of target positioning,core competitiveness,capacity building,basic conditions,customer acquisition channels and policy support.

关 键 词：国际健康旅游 国际医疗旅游 健康服务 消费新形态 

分 类 号：F592[经济管理—旅游管理]