企业技术创新引领市场消费升级的发展机制研究:以青岛市为例  

Research on the Development Mechanism of Enterprise Technological Innovation Leading Market Consumption Upgrade:Taking Qingdao City as an Example

作　　者：吴健妮[1] 赵琪[1] WU Jian-ni;ZHAO Qi(Qingdao Hotel Management Vocational and Technical College,Qingdao,Shandong 266000)

机构地区：[1]青岛酒店管理职业技术学院,山东青岛266000

出　　处：《江苏商论》2024年第8期3-7,共5页Jiangsu Commercial Forum

基　　金：2023年度教育部人文社会科学研究规划基金项目:高等职业教育服务地方数字经济发展的绩效评价与实施路径研究的阶段性研究成果(项目编号:23YJA880083);青岛酒店管理职业技术学院科研创新平台研究专项基金课题资助;青岛酒店管理职业技术学院科研基金资助。

摘　　要：创新能力是判断企业能否为消费者提供更多高科技商品的依据,企业的创新能力提升,可以为消费者提供更加方便的购物体验,创新的消费方式理念影响了消费者的消费习惯。同时,随着数字经济的发展,消费者的消费理念也在逐渐升级,对高科技、高质量的产品接受度更好,促使企业不断地更新升级产品,使产品向智慧化延伸。基于此,本文用熵权法设计企业技术创新与市场消费升级系统耦合协调度评价模型,分析青岛市近几年来企业技术创新和市场消费升级之间的协调度和耦合性,从而得到两者之间的共生关系和相互影响机制,提供青岛市企业技术创新引领发展消费市场升级的对策。Innovation ability is the basis for judging whether a company can provide consumers with more high-tech products.The improvement of a company's innovation ability can provide consumers with a more convenient shopping experience.The concept of innovative consumption methods affects consumer consumption habits.At the same time,with the development of the digital economy,consumers'consumption concepts are gradually upgrading,and their acceptance of high-tech and high-quality products is better,which encourages enterprises to constantly update and upgrade their products,extending them towards intelligence.Based on this,this article uses the entropy weight method to design a coupling and coordination evaluation model for the system of enterprise technological innovation and market consumption upgrading,analyzes the coordination and coupling between enterprise technological innovation and market consumption upgrading in Qingdao in recent years,and obtains the symbiotic relationship and mutual influence mechanism between the two,providing countermeasures for Qingdao's enterprise technological innovation to lead the development of consumer market upgrading.

关 键 词：数字经济 技术创新 消费升级 青岛 

分 类 号：F016[经济管理—政治经济学]