江苏企业参与“一带一路”跨境电商高质量发展建设中知识产权风险防范及对策研究  

Research on Intellectual Property Risk Prevention and Countermeasures of Jiangsu Enterprises Participating in the High-quality Development and Construction of“the Belt and Road”Cross-border E-commerce

作　　者：覃凯[1] QIN Kai(Changzhou Textile and Clothing Vocational and Technical College,Changzhou,Jiangsu 213164)

机构地区：[1]常州纺织服装职业技术学院,江苏常州213164

出　　处：《江苏商论》2024年第8期42-47,共6页Jiangsu Commercial Forum

基　　金：江苏高校哲学社会科学研究2022年度立项课题(项目编号:2022SJYB1368)阶段性成果;江苏省社科2021年精品工程课题(项目编号:21SYC-185)部分成果;常州市社科2022年度立项课题(项目编号:CZSKL-2022C183)成果;常州大学高等职业教育研究院2021年度立项课题(项目编号:CDGZ2021026)阶段性成果;(2021—2022)常州纺织服装职业技术学院教师企业实践锻炼项目成果。

摘　　要：跨境电商正在国际贸易中扮演越来越重要的角色,然而在全球范围内尚未形成统一的跨境电商国际规则。中国应借此发展机遇,发挥在该领域的核心优势,争取成为跨境电商行业标准和规则的制定者,这也是中国参与全球治理的重要领域之一。对中国企业来说,在参与“一带一路”跨境电商建设中涉及侵犯专利权、著作权、商标权等知识产权的产品和行为越来越多。只有尽早掌握知识产权规则,积极了解国内外跨境电商中知识产权保护现状以及知识产权存在的问题和表现形式,正视和重视知识产权的重要性,才能拿起武器保护自己,规避风险,在电商平台上占得一席之地。本研究课题旨在梳理跨境电商领域知识产权存在的典型问题,为江苏企业防控知识产权风险提供对策与建议,也可为相关部门在当前背景下进行知识产权保护研究提供参考和借鉴。Cross border e-commerce is playing an increasingly important role in international trade,but there is no unified international rule for cross-border e-commerce on a global scale.China should seize this development opportunity,leverage its core advantages in this field,and strive to become a standard and rule setter in the cross-border e-commerce industry,which is also an important area for China's participation in global governance.For Chinese enterprises,more and more products and behaviors involving infringement of patent rights,copyrights,trademarks and other intellectual property rights are involved in the“the Belt and Road”cross-border e-commerce construction.Only by mastering intellectual property rules as early as possible,actively understanding the current situation of intellectual property protection in cross-border e-commerce at home and abroad,as well as the problems and manifestations of intellectual property,and recognizing and valuing the importance of intellectual property,can we take up weapons to protect ourselves,avoid risks,and occupy a place on e-commerce platforms.The aim of this research project is to identify typical issues related to intellectual property in the field of cross-border e-commerce,provide countermeasures and suggestions for Jiangsu enterprises to prevent and control intellectual property risks,and also provide reference and guidance for relevant departments to conduct research on intellectual property protection in the current context.

关 键 词：“一带一路” 跨境电商 高质量发展 知识产权 风险防范 

分 类 号：F75[经济管理—国际贸易]