中国与“一带一路”沿线国家体育用品贸易竞争力比较研究——兼论新质生产力助推体育用品贸易竞争力提升策略  

A Comparative Study on the Competitiveness of Sporting Goods Trade between China and Countries Along“the Belt and Road”—New Quality Productive Forces to Promote the Promotion of Sporting Goods Trade Competitiveness Strategies

作　　者：付志华[1] 陈颇 伏开鑫 FU Zhihua;CHEN Po;FU Kaixin(Periodical Department,Wuhan Sports University,Wuhan 430079,China;College of Physical Educationand Health Science,Chongqing Normal University,Chongqing401331,China)

机构地区：[1]武汉体育学院期刊社,武汉430079 [2]重庆师范大学体育与健康科学学院,重庆401331

出　　处：《体育与科学》2024年第4期19-31,共13页Journal of Sports and Science

基　　金：国家社会科学基金项目“数字经济赋能体育用品制造业转型升级的效应测度与实现路径”,项目号:23BTY023;重庆市教委人文社会科学研究重点项目“体育强国建设背景下中国体育用品贸易高质量发展的机理与实证研究”,项目号:23SKGH064。

摘　　要：新质生产力已成为推动我国对外贸易高质量发展的重要动能。本文测算并比较了2000—2022年中国与“一带一路”沿线经济走廊11个国家体育用品对外贸易的国际市场占有率(IMS)、TC指数、RCA指数和SRCA指数。结果表明:我国与沿线各国体育用品对外贸易总体规模不断壮大,进出口贸易总额快速上升,进口贸易额增幅远大于出口贸易额,贸易顺差趋势明显,但产品出口贸易结构不尽合理;我国体育用品出口贸易的总量规模较乐观,净出口能力优势明显且长期保持较高水平,土耳其、哈萨克斯坦、以色列、克罗地亚、波兰与俄罗斯的净出口能力相对薄弱;我国体育用品对外贸易国际竞争力的比较优势明显,但各类产品贸易的国际竞争力差距较大,产品贸易长短板突出,克罗地亚、印度、保加利亚和土耳其在不同产品上的比较优势明显,沿线各国在高尔夫运动用品及设备上的国际竞争力整体偏弱。总体而言,缺乏针对性强的体育用品对外贸易政策支持体系,体育用品的品牌知名度和品牌效应不强,体育用品对外贸易发展模式难以紧跟“互联网+”时代步伐,体育用品行业产品结构不合理、体育用品对外贸易科技创新驱动力不足等原因导致了我国体育用品对外贸易“大而不强”的现实困境。为此,提出:(1)完善体育用品对外贸易发展的政策支持体系;(2)打造具有中国特色的体育用品(产品),实施体育用品品牌战略;(3)优化体育用品对外贸易结构;(4)加强体育用品对外贸易科技创新力度等政策举措。New quality productive forces has become an important driving force to promote the high-quality development of China’s foreign trade.This paper calculates and compares the international market share(IMS),TC index,RCA index and SRCA index of sports goods foreign trade between China and 11countries along“the Belt and Road”economic corridor from 2000to 2022.The results show that:The overall scale of foreign trade of sporting goods between China and the countries along the corridor is growing,the total amount of import and export trade is rising rapidly,the increase of import trade is much larger than that of export trade,the trend of trade surplus is obvious,but the structure of the export trade of products is not reasonable.The total scale of China’s sporting goods export trade is more optimistic,the net export capacity advantage is obvious and maintain a high level for a long time,Türkiye,Kazakhstan,Israel,Croatia,Poland and Russia’s net export capacity is relatively weak.China’s sporting goods foreign trade international competitiveness of the comparative advantage is obvious,but the international competitiveness of various types of product trade gap is large,the product trade long and short board is prominent,Croatia,India,Bulgaria and Türkiye in the comparative advantage of different products is obvious,along the route of the countries in the international competitiveness of the golf sporting goods and equipment on the overall weak.The root cause,the lack of targeted foreign trade in sporting goods policy support system,sporting goods brand awareness and brand effect is not strong,sporting goods foreign trade development model is difficult to keep pace with the“Internet+”era,sporting goods industry product structure is unreasonable,sporting goods foreign trade in science and technology to create insufficient driving force and other reasons have led to the realistic dilemma of“big but not strong”in China’s foreign trade in sporting goods.To this end,it is proposed to:Improve the policy su

关 键 词：“一带一路”倡议 体育用品 贸易竞争力 新质生产力 

分 类 号：G80-05[文化科学—运动人体科学]