美术元素在平面设计中的应用分析  

Analysis on the Application of Art Element in Graphic Design

作　　者：邹斯诗 陶姝琦 ZOU Sishi;TAO Shuqi(The Belarusian State University of Culture and Arts,Minsk 220030,Belarus)

机构地区：[1]白俄罗斯国立文化艺术大学,白俄罗斯明斯克220030

出　　处：《玩具世界》2024年第6期81-83,共3页Toys World

摘　　要：美术元素在平面设计中具有重要作用,其能提升作品的视觉吸引力和传达效果。通过应用色彩、形状、线条、质感和空间等基本美术元素,设计师可以创造出既美观,功能性又强的平面设计作品。文章分析了美术元素在平面设计中的应用价值,包括可以引导信息的有序传达、增强设计的美感和吸引力、有助于构建独特的品牌形象等,探讨了平面设计中美术元素的基本应用原则及策略,旨在帮助设计师合理运用美术元素,增强作品的视觉冲击力,有效传达信息和品牌价值,提高整体设计质量。Art elements play an important role in graphic design,which can enhance the visual appeal and communication effect of works.By applying basic art elements such as color,shape,line,texture,and space,designers can create graphic design works that are both beautiful and functional.This paper analyzes the application value of art elements in graphic design,including guiding the orderly transmission of information,enhancing the beauty and attractiveness of design,and helping to build a unique brand image.It also discusses the basic application principles and strategies of art elements in graphic design,aiming to help designers use art elements reasonably,enhance the visual impact of works,effectively convey information and brand value,and improve the overall design quality.

关 键 词：平面设计 美术元素 合理应用 视觉效果 

分 类 号：J51[艺术—艺术设计]