戚继光文创产品设计探索  

Exploration on the Design of Qi Jiguang's Cultural and Creative Product

作　　者：贾楠 JIA Nan(Yantai Institute of Science and Technology,Yantai 265699,Shandong,China)

机构地区：[1]烟台科技学院,山东烟台265699

出　　处：《玩具世界》2024年第6期139-141,共3页Toys World

摘　　要：历史名人由于其独特的影响力和号召力,一直是文化创意产业界的大IP。近年来,以历史名人为主题的文创产品层出不穷。这类文创产品对历史文化进行传承和创新,推动了历史名人资源的创造性转化和创新性发展。戚继光文化是中华优秀传统文化的重要组成部分,具有丰富的历史内涵和现实意义,值得深入研究和广泛传播。文章介绍了戚继光这一英雄人物,提出了在戚继光文创产品的设计中,要提取戚继光文化内涵和体现生活化、注重教育性与娱乐性、选择合适的材质和工艺等设计思路,以更好地传播戚继光的精神,传播其文化价值。在此基础上,设计了一款多人协作且能进行博弈的戚继光桌游文创产品,以期为传统文化的传承和现代文创产业的发展提供新的思路和方向,让更多人了解抗倭名将戚继光身上蕴含的民族精神。Due to their unique influence and appeal,historical celebrities have always been the big IP in the cultural and creative industry.In recent years,cultural and creative products with the theme of historical celebrities have emerged in an endless stream.This kind of cultural and creative products inherit and innovate historical culture,and promote the creative transformation and innovative development of historical celebrity resources.Qi Jiguang culture is an important part of excellent traditional Chinese culture with rich historical connotation and practical significance,which is worthy of in-depth study and wide dissemination.This paper introduces the heroic figure Qi Jiguang,and puts forward design ideas such as extracting Qi Jiguang's cultural connotation and reflecting daily life,paying attention to education and entertainment,and choosing appropriate materials and crafts in the design of Qi Jiguang's cultural and creative products,so as to better spread Qi Jiguang's spirit and its cultural value.On this basis,a Qi Jiguang board game cultural and creative product which allows multi-person cooperation and competition is designed,in order to provide new ideas and directions for the inheritance of traditional culture and the development of modern cultural and creative industry,and to make more people understand the national spirit embodied in the famous anti-Japanese general Qi Jiguang.

关 键 词：戚继光文化 文创产品 产品设计 历史名人 

分 类 号：TB472[一般工业技术—工业设计]