沉浸式体验下红色文化主题移动端产品交互设计研究  

Research on Interaction Design of Mobile Terminal Product with Red Culture Theme under ImmersiveExperience

作　　者：宋子玥 SONG Ziyue(Capital Normal University,Beijing 100048,China)

机构地区：[1]首都师范大学,北京100048

出　　处：《玩具世界》2024年第6期154-156,共3页Toys World

摘　　要：红色文化作为中国特色社会主义文化的重要组成部分,深受广大消费者喜爱。现如今技术迭代、传播媒介更新,社会的高速发展外加大众需求的提升,一系列原因使移动端产品设计呈现出前所未有的多样发展趋势,单一的交互形式已经无法满足大众的审美需求。基于此,文章主要结合沉浸式体验,从沉浸式体验引入移动端产品交互设计的优势等方面展开研究,并从沉浸式体验视角出发,深入探索如何将沉浸式体验引入红色文化移动端产品交互设计中,以此吸引用户浏览,并提升用户体验。As an important part of socialist culture with Chinese characteristics,red culture is deeply loved by consumers.Nowadays,with the iteration of technology,the update of communication media,the rapid development of society and the improvement of public demand,a series of reasons have led to an unprecedented and diverse development trend in mobile terminal product design,and a single form of interaction has been unable to meet the aesthetic needs of the public.Based on this,this paper mainly combines the immersive experience to study the advantages of introducing the immersive experience into the interaction design of mobile terminal products,and deeply explores how to introduce the immersive experience into the interaction design of mobile terminal products with red culture starting from the perspective of immersive experience,so as to attract users to browse and improve user experience.

关 键 词：沉浸式体验 红色文化主题 移动端产品 交互设计 

分 类 号：TP399[自动化与计算机技术—计算机应用技术] TB472[自动化与计算机技术—计算机科学与技术]