基于罗兰·巴尔特符号学理论的中国著名科学家IP形象设计研究  

Research on IP Image Design of Famous Chinese Scientist Based on Roland Barthes'Semiotics Theory

作　　者：李卓昕 周俊良[1] 孙嘉颖 LI Zhuoxin;ZHOU Junliang;SUN Jiaying(Department of Art and Design,Beijing University of Chemical Technology,Beijing 102299,China)

机构地区：[1]北京化工大学艺术与设计系,北京102299

出　　处：《玩具世界》2024年第6期172-175,共4页Toys World

摘　　要：科普对推动国家发展和新时代年轻人发展都至关重要,同时其对弘扬中国传统文化中的科学家精神也有极大的促进作用。文章运用罗兰·巴尔特符号学理论探索中国著名科学家IP形象的设计思路及具体设计策略。以钱学森为例,从符号学中的内涵和外延出发,提取钱学森IP形象的符号元素,并展示了设计效果与成品,希望探索出一条有效的中国著名科学家IP形象设计路径,为未来的设计工作提供借鉴与参考。Science popularization is very important to promote the development of the country and the development of young people in the new era,and it also plays a great role in promoting the spirit of scientists in traditional Chinese culture.This paper uses Roland Barthes'semiotics theory to explore the design ideas and specific design strategies of IP image of famous Chinese scientists.Taking Qian Xuesen as an example,starting from the connotation and extension of semiotics,the symbolic elements of Qian Xuesen's IP image are extracted,and the design effect and finished products are displayed,hoping to explore an effective IP image design path for famous Chinese scientists,and provide reference for future design work.

关 键 词：符号学 中国著名科学家 IP形象 钱学森 罗兰·巴尔特 

分 类 号：J524[艺术—艺术设计]