“观物取象”在IP形象设计中的应用研究  

Research on the Application of"Observing Object and Taking Image"in IP Image Design

作　　者：杭唱 HANG Chang(School of Art&Design,Zhengzhou University of Light Industry,Zhengzhou 450002,Henan,China)

机构地区：[1]郑州轻工业大学艺术设计学院,河南郑州450002

出　　处：《玩具世界》2024年第6期176-178,共3页Toys World

摘　　要：“观物取象”包含了深厚的设计美学精神,展现出了系统化设计与类比思维的方法,因此常常被应用在设计领域中。“观物取象”不仅架起了设计与文化之间的桥梁,更成为了传承文化精神的重要渠道。IP形象作为现代传播的重要载体,其强大的传播力能促进文化的传承与传播,推动文化的多样化发展。通过将“观物取象”应用于IP形象设计中,可以让更多的人了解并喜爱传统文化,同时可以推动IP形象在现代社会中的传播与扩大影响力。文章以“观物取象”为切入点,阐释了“观物取象”的概念,分析了“观物取象”和IP形象设计研究现状,探讨了目前IP形象设计存在的问题,以及“观物取象”在IP形象设计中的应用思路和应用策略,旨在丰富该领域的研究成果,促进更多设计师发现“观物取象”美学思想的价值,并将其合理巧妙地应用于IP形象设计中。"Observing object and taking image"contains a profound design aesthetic spirit,showing the method of systematic design and analogical thinking,so it is often used in the field of design."Observing object and taking image"not only builds a bridge between design and culture,but also becomes an important channel for inheriting cultural spirit.As an important carrier of modern communication,IP image can promote the inheritance and dissemination of culture and promote the diversified development of culture with its strong communication power.Applying"observing object and taking image"to IP image design can make more people understand and love traditional culture,and at the same time promote the spread of IP image and expand its influence in modern society.This paper takes"observing object and taking image"as the breakthrough point,explains the concept of"observing object and taking image",analyzes the research status of"observing object and taking image"and IP image design,discusses the problems existing in IP image design at present and the application ideas and strategies of"observing object and taking image"in IP image design,aiming to enrich the research results in this field,promote more designers to discover the value of"observing object and taking image"aesthetic thought,and apply it reasonably and skillfully in IP image design.

关 键 词：“观物取象” IP形象设计 美学思想 文化内涵 

分 类 号：J501[艺术—艺术设计]