融媒体和新文创背景下科普IP形象设计创新方法研究  

Research on Innovation Method of Science Popularization IP Image Design under the Background of Media Convergence and Neo-Culture Creativity

作　　者：慕景妍 MU Jingyan(Nantong Institute of Technology,Nantong 226000,Jiangsu,China)

机构地区：[1]南通理工学院,江苏南通226000

出　　处：《玩具世界》2024年第6期182-184,共3页Toys World

摘　　要：融媒体是一种将现代新媒体和传统媒体有效结合起来的新型媒体。新文创是一种以IP(intellectual property,IP)构建为核心的文化生产方式。在融媒体和新文创背景下,信息传播出现重大变化。随着我国媒体技术和文化产业的快速发展,以IP为核心开展文化宣传和进行产业布局,正在成为一种文化新现象、新趋势。科普指的是利用大众传媒媒介传播各种自然科学和社会科学知识,从本质上来说是一种文化传播活动,因此可以将IP形象作为主要传播手段。IP形象作为一种新的视觉语言形式,可以作为一种与时俱进的信息传播方式。通过设计和宣传科普IP形象来完成知识普及工作,既可以满足大众的娱乐需求,还能获得良好的传播效果。文章基于融媒体和新文创背景,以科普IP形象设计创新方法为研究重点,进行一定的研讨分析。Media convergence is a new type of media that effectively combines modern new media and traditional media.Neo-Culture Creativity is a cultural production mode with intellectual property(IP)construction as the core.Under the background of media convergence and Neo-Culture Creativity,great changes have taken place in information dissemination.With the rapid development of media technology and cultural industry in China,it is becoming a new cultural phenomenon and new trend to carry out cultural propaganda and industrial layout with IP as the core.Science popularization refers to the use of mass media to disseminate various natural science and social science knowledge,which is essentially a cultural dissemination activity.Therefore,IP image can be used as the main means of dissemination.As a new form of visual language,IP image can be used as a way of information dissemination that keeps pace with the times.By designing and publicizing the science popularization IP image to complete the knowledge popularization work,it can not only meet the entertainment needs of the public,but also obtain good dissemination effects.Based on the background of media convergence and Neo-Culture Creativity,this paper focuses on the innovation method of science popularization IP image design,and carries out some discussion and analysis.

关 键 词：融媒体 新文创 科普IP 形象设计 

分 类 号：TB472[一般工业技术—工业设计]