“儿瞳”视界美术馆品牌VI设计实践分析  

Analysis on the Brand VI Design Practice of"Er Tong"Vision Art Museum

作　　者：张孟涵 ZHANG Menghan(Liaocheng University,Liaocheng 252000,Shandong,China)

机构地区：[1]聊城大学,山东聊城252000

出　　处：《玩具世界》2024年第6期185-187,共3页Toys World

摘　　要：文章阐述了“儿瞳”视界美术馆的经营理念,并进行了“儿瞳”视界美术馆品牌视觉识别(Visaul Identity,VI)设计实践。“儿瞳”视界美术馆借鉴相关美术馆的经验,在品牌设计的过程中将儿童视觉元素融入其中,再突出儿童视觉奇思妙想的特点,以瞳孔和儿童眼中的视觉形象为出发点,达到传达美术馆理念、吸引客户的目的。VI设计主要分为基础部分设计和应用部分设计。文章论述了“儿瞳”视界美术馆如何进行标志、色彩、辅助图形、宣传物料等设计,从而起到品牌传播推广的作用,让受众加深对儿童美术馆品牌的认识。This paper expounds the management concept of"Er Tong"Vision Art Museum,and carries out the brand Visual Identity(VI)design practice of"Er Tong"Vision Art Museum.The"Er Tong"Vision Art Museum draws on the experience of relevant art museums,integrates children's visual elements in the brand design process,and then highlights the characteristics of children's visual creativity.Taking the pupil and the visual image in children's eyes as the starting point,it aims to convey the concept of the art museum and attract customers.VI design is mainly divided into basic design and application design.This paper discusses how to design the logo,colors,auxiliary graphics,publicity materials of"Er Tong"Vision Art Museum,so as to play the role of brand communication and promotion,so that the audience can deepen their understanding of the brand of children's art museum.

关 键 词：“儿瞳”视界 美术馆 VI设计 品牌形象 

分 类 号：J524[艺术—艺术设计]