照片呈现图式对旅游幸福感的影响研究——基于存在本真性的中介作用和社交媒体强度的调节作用  

The Effects of Photo-Sharing Types on Tourist Well-Being:The Mediation Role of Existential Authenticity and the Moderation Role of Social Media Intensity

作　　者：武慧慧 何彪[1,2] 胡涛 谢灯明[1,2] WU Huihui;HE Biao;HU Tao;XIE Dengming(College of International Tourism and Public Administration,Hainan University,Haikou 571155,China;Hainan Province Holistic Tourism Research Base,Haikou 571155,China)

机构地区：[1]海南大学国际旅游与公共管理学院,海南海口571155 [2]海南省全域旅游研究基地,海南海口571155

出　　处：《旅游科学》2024年第6期58-74,共17页Tourism Science

基　　金：国家社会科学基金项目“价值共创视角下旅游精准扶贫多主体参与机制研究”(19BGL139);海南省高等学校教育教学改革研究项目“海上丝绸之路沿线国家旅游教育合作平台构建与实施路径”(Hnjg2021ZD-4);海南省院士创新平台科研项目“数据感知、图解析技术及系统性风险处置研究”(YSPTZX202210)。

摘　　要：分享旅游照片是一种普遍的游后行为,是游客自我景观化呈现的方式之一。但鲜有文献探究旅游照片分享对旅游幸福感的影响。文章以自我知觉理论为指导,旨在探讨游客在社交媒体分享的风景图式和自我景观化图式旅游照片如何通过存在本真性的中介作用影响旅游幸福感(享乐主义和实现主义幸福感),以及社交媒体强度的调节作用。文章设计了3个实验,揭示了内省框架下不同游客照片呈现图式对旅游幸福感的影响机制。结果显示:风景图式会带来更好的享乐主义幸福感,自我景观化图式预示着更高的实现主义幸福感,存在本真性在以上关系中发挥中介作用,社交媒体强度调节上述两条中介路径。文章深化了自我知觉理论,丰富了旅游照片呈现和社交媒体支持对旅游体验影响的相关研究。Sharing travel photos on social media is a common post-travel behavior,and it is one of the ways for tourists to self-spectacularization presentation.However,scant literature has explored the impact of travel photo-sharing on tourist well-being.Thus,based on the self-perception theory,this study aims to explore how tourists'sharing of scenery-type and self-spectacularization-type photos on social media affects tourist well-being(hedonic and eudemonic well-being)via existential authenticity,and examine the moderation role of social media intensity.This study designed three experiments to reveal the impacts of different online photo-sharing types on tourist well-being and its potential mechanism under the framework of introspection.The findings indicate that scenery-type photo-sharing can promote tourist hedonic well-being,while selfspectacularization-type photo-sharing can enhance tourist eudemonic well-being,existential authenticity mediates the relationship between scenery-type photo-sharing and tourist hedonic well-being,as well as the relationship between self-spectacularization-type photo-sharing and tourist eudemonic well-being,and social media intensity moderates the above two mediation paths.This study deepens the self-perception theory,and enriches the research on the influence of travel photo-sharing and social media support on travel experience.

关 键 词：自我景观化 存在本真性 旅游幸福感 社交媒体强度 自我知觉理论 

分 类 号：C913.3[经济管理]