值得品味的ChinaJoy  

ChinaJoy worthy of appreciation

作　　者：兰宇鑫 Alan

机构地区：[1]不详

出　　处：《中国会展》2024年第15期10-11,共2页China Conference & Exhibition

摘　　要：就在前不久,第二十一届中国国际数码互动娱乐展览会(ChinaJoy)着实点燃了上海热情。根据官方统计显示,本届展会展出面积达13万平,参展商近800家,在为期四天的展会里共吸引观众36.7万人次,其中58%的客群来自埠外地区,海外专业观众更是超过了8000人。同时,该展会带来的市场溢出效应也十分明显。来自携程与美团的客单数据显示,展会期间周边10公里范围内酒店预订量同比增长12.61%,1公里范围内的商户,消费笔数、消费金额分别提升7.07%和12.39%。场馆内人头攒动的景象与各色展台绚丽布景相得益彰,所有参会者都沉浸其中。Just recently,the 21st China Digital Entertainment Expo&Conference(ChinaJoy)ignited Shanghai's enthusiasm.According to offi cial statistics,the exhibition area of this expo reached 130,000 square meters,with nearly 800 exhibitors.During the four-day expo,a total of 367,000 visitors were attracted,of which 58%of the visitors came from outside Shanghai,and more than 8,000 overseas professional visitors.At the same time,the market spillover effect brought by the expo is also very obvious.Customer order data from Ctrip and Meituan show that during the expo,hotel bookings within 10 kilometers around the expo increased by 12.61%yearon-year,and the number of consumption and the amount of consumption of merchants within 1 kilometer increased by 7.07%and 12.39%respectively.The crowded scene in the venue complements the gorgeous scenery of various booths,and all participants are immersed in it.

关 键 词：笔数 消费金额 官方统计 参展商 携程 数据显示 溢出效应 美团 

分 类 号：F42[经济管理—产业经济]