青年互联网捐助行为--基于平台差异的比较分析  

Youth's Online Donation Behaviour

作　　者：程诚 陶浩宇 Cheng Cheng;Tao Haoyu

机构地区：[1]东南大学人文学院

出　　处：《青年研究》2024年第4期56-67,95,96,共14页Youth Studies

基　　金：江苏省社会科学基金重点项目“互联网疾病众筹中的资助行为和筹资效果研究”(23SHA003)的阶段性成果。

摘　　要：作为慈善事业新模式的互联网公益慈善蓬勃发展,青年是重要的参与主体。通过分析两套具有代表性的调查数据,本文对比考察了青年在不同互联网平台中的捐助行为及其影响机制。实证研究发现,在以熟人网络为基础的平台中,社会经济地位越高的青年捐助疾病众筹项目的概率越低,而在匿名网络构成的平台中,高社会经济地位的青年表现出更强烈的捐助意向。无论在何种平台,线下人际网络规模均显著提升了青年的互联网捐助概率。As a new model of philanthropy,Internet philanthropy has witnessed rapid growth in recent years,and young people are the main participants in this new type of philanthropy.By analyzing two sets of representative survey data,the article comparatively examines youth's donation behaviours and their influencing mechanisms in differentiated Internet platforms.The empirical research discover that young people with higher socioeconomic status are less likely to donate to medical crowdfunding projects in acquaintance networks,but show a stronger intention to donate while being in anonymous networks.The size of offline interpersonal networks significantly increased the probability of Internet donations among youth,both in acquaintance and anonymous networks.

关 键 词：公益慈善 捐助行为 社会经济地位 网络规模 青年 

分 类 号：D432.6[政治法律—政治学]