青年网络圈层亚文化:典型特征、潜在风险和引导对策  

Youth network circle subculture:Typical characteristics,potential risks and guiding countermeasures

作　　者：张燕[1] 胡天生 钟利彬 ZHANG Yan;HU Tiansheng;ZHONG Libin(School of Marxism,Zhejiang Tongji Vocational College of Science and Technology,Hangzhou 310018,China;School of Marxism,Zhejiang Sci-Tech University,Hangzhou 310018,China;Graduate Work Department of the Party Committee,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江同济科技职业学院马克思主义学院,杭州310018 [2]浙江理工大学马克思主义学院,杭州310018 [3]浙江理工大学党委研究生工作部,杭州310018

出　　处：《浙江理工大学学报（社会科学版）》2024年第4期422-429,共8页Journal of Zhejiang Sci-Tech University：Social Sciences

基　　金：浙江省教育厅一般科研项目(Y202352140);浙江省哲学社会科学规划“高校思想政治工作”专项课题(23GXSZ005Z)。

摘　　要：网络圈层亚文化是当下备受青年追捧的网络亚文化,其具有文化划分的精细性、文化生产的参与性、文化产品的消费性、文化权力的流动性四种典型特征。网络圈层亚文化满足了青年独特的情感体验和文化需求,但也需要警惕其产生的文化交流隔阂、文化内容功利、文化消费迷乱、文化话语扩散等风险。为此,应通过搭建网络圈层亚文化与主流文化互动沟通机制、培养理性的网络圈层亚文化生产观、净化网络圈层亚文化消费生态环境、夯实主流价值观的网络圈层阵地等对策来引导青年网络圈层亚文化良性发展。Network circle subculture is a popular network subculture among young people,which has four typical characteristics:fine cultural division,participation in cultural production,consumption of cultural products and fluidity of cultural power.The network circle subculture satisfies the unique emotional experience and cultural needs of young people,but it is also essential to be alert to the risks of cultural communication gap,cultural content utilitarian,cultural consumption confusion and cultural discourse diffusion.To this end,we should guide the healthy development of youth network circle subculture through establishing the interactive communication mechanism between network circle subculture and mainstream culture,cultivating rational production concept of network circle subculture,purifying the ecological environment of network circle subculture consumption,and consolidating the network circle subculture position of mainstream values.

关 键 词：青年 网络圈层亚文化 文化消费 文化交流 价值引领 

分 类 号：C913.5[经济管理] G206.3[社会学]