全媒体视域下巴蜀地区红色文化传播策略研究  

Research on Red Culture Communication Strategy in the Bashu Region under the Field of All Media

作　　者：何丹青[1] 温健琳[2] HE Danqing;WEN Jianlin(Tourism and Management School of Mianyang Vocational and Technical College,Mianyang Sichuan 621000;Marxism School of Chongqing University,Chongqing 400044,China)

机构地区：[1]绵阳职业技术学院旅游与管理学院,四川绵阳621000 [2]重庆大学马克思主义学院,重庆沙坪坝400044

出　　处：《四川文理学院学报》2024年第4期26-31,共6页Sichuan University of Arts and Science Journal

基　　金：2021年国家社会科学基金一般项目“民族地区红色文化的网络传播研究”(21BKS160)。

摘　　要：全媒体时代背景下,我国红色文化的保护和传承面临新的发展机遇。以巴蜀地区为例,旨在探讨全媒体时代下红色文化传播策略地重构:重塑红色文化传播叙事结构,激活其内涵;充分利用数字技术和媒体融合策略,在传播策略上做到守正创新。采用文献分析法对巴蜀地区红色文化传播的历史背景、现状进行剖析,并通过案例研究法,分析现有红色文化传播的实例。巴蜀地区的红色文化传播需结合地域特色进行全媒体化的创新,在传播内容上应注重时代联系和现实意义,利用故事化叙事,提高红色文化的吸引力和影响力;通过数字化手段和互动体验,有效提升公众对红色文化的认知和共鸣;积极构建红色文化对外传播话语体系,不断扩大红色文化的影响力。Under the background of all media era,our country’s protection and inheritance of red culture faces new development opportunities.Taking Bashu region as an example,this paper aims to discuss the reconstruction of red culture communication strategy in the era of all-media.It mainly includes:reconstructing the narrative structure of red culture communication and activating its connotation;Make full use of digital technology and media convergence strategy,and achieve innovation in communication strategy.The paper uses literature analysis to analyze the historical background and current situation of red culture communication in Bashu area,and analyzes the existing examples of red culture communi-cation through case study.The paper points out that the dissemination of red culture in Bashu region should be combined with regional characteristics to carry out all-media innovation,and the communication content should pay attention to the connection of The Times and practical significance,and use story-telling narration to improve the attraction and influence of red culture.Through digital means and interactive experience,effectively enhance the public’s awareness and resonance of red culture;Actively build the discourse system of red culture communication,and constantly expand the influence of red culture.

关 键 词：红色文化 全媒体 巴蜀文化 传播策略 

分 类 号：D64[政治法律—政治学]