中医药对外话语体系构建的当代价值、制约因素与突破路径  

The Contemporary Value, Constraining Factors and Breakthrough Approach of Constructing the External Discourse System of Traditional Chinese Medicine

作　　者：张思芊[1] 胡峰 朱华旭 张宗明[4] ZHANG Siqian;HU Feng;ZHU Huaxu;ZHANG Zongming(Office of International Cooperation and Exchanges,Nanjing University of Chinese Medicine,Nanjing,210023;Jiangsu Academy of Science and Technology for Development/Jiangsu Information Institute of Science and Technology;Continuing Education Institute,Nanjing University of Chinese Medicine;School of Marxism,Nanjing University of Chinese Medicine)

机构地区：[1]南京中医药大学国际合作与交流处,江苏省南京市仙210023 [2]江苏省科学技术发展战略研究院/江苏省科学技术情报研究所 [3]南京中医药大学继续教育学院 [4]南京中医药大学马克思主义学院

出　　处：《中医杂志》2024年第14期1417-1422,共6页Journal of Traditional Chinese Medicine

基　　金：国家社会科学基金(18ZDA322);江苏省高校哲学社会科学研究项目(2022SJYB0334)。

摘　　要：加强中医药对外话语体系构建是我国提升文化软实力、加快贸易强国建设,以及全球医疗体系融合发展、实现国际科技对话的需要。中医药在受到国际社会广泛关注的同时也面临着诸多挑战,中医药对外话语体系构建亦存在发声渠道受阻、话语主体缺失、话语语境制约、叙事信息流逆差的现实困境。基于此,从四个维度提出构建中医药对外话语体系的现实路径,即加强中医药国际标准化建设,提高中医药在海外的认可度;加强国际化人才队伍建设,扩大中医药海外影响力;加强中医药国际贸易,增强中医药海外话语权;提升中医药国际化传播效能,增强中医药在海外的美誉度。Strengthening the construction of traditional Chinese medicine(TCM)discourse system for international audiences is necessary for enhancing cultural soft power,accelerating the construction of trade power,integrating into the global healthcare system,and realizing international scientific and technological dialogues.TCM not only garners widespread attention from the international community but also faces numerous challenges.The external discourse of TCM has fallen into difficulties,including blocked channels of expression,lack of a discourse subject,contextual segregation of discourse,and a narrative information flow deficit.Based on this,realistic approaches to breaking through dilemmas are proposed from four dimensions,that is,strengthening the construction of international standards for TCM to increase its recognition overseas,improving the development of international talent teams to enhance the visibility of TCM abroad,expanding the construction of the TCM service trade system to deepen its contribution overseas,and enhancing the efficacy of international communication of TCM to strengthen its reputation abroad.

关 键 词：中医药文化 中医药国际化 对外话语体系 国际传播 

分 类 号：R2-03[医药卫生—中医学]