艺术与时尚跨界融合的符号学价值——以LV与草间弥生合作为例  

The Semiotic Value of Interdisciplinary Integration between Art and Fashion:Exemplified by the Collaboration between Louis Vuitton and Yayoi Kusama

作　　者：韩晓田 康洁平[1] HAN Xiaotian;KANG Jieping(Beijing Institute of Fashion Technology,Beijing 100029,China)

机构地区：[1]北京服装学院,北京100029

出　　处：《西部皮革》2024年第14期43-45,共3页West Leather

基　　金：2024年北京服装学院研究生科研创新项目“符号学视角下时尚品牌与艺术跨界融合探究”(X2024-118)。

摘　　要：从符号学角度,以路易威登与草间弥生合作为例,文章探究了波普艺术对现代服饰设计的影响。文章分析了时尚与艺术符号消费的关系,探讨了艺术元素融入产品设计的方式及其对产品艺术性和独特性的提升作用。同时,讨论草间弥生作品如何为路易威登增添独特艺术符号价值,并通过合作提升品牌文化内涵和影响力。时尚品牌与艺术家的跨界合作能为时尚产品有效注入独特艺术符号,增强品牌辨识度和吸引力,拓宽品牌受众范围。From a semiotic perspective,this article examines the influence of Pop Art on contemporary fashion design through the collaborative efforts of Louis Vuitton and Yayoi Kusama.It analyzes the interplay between fashion and the consumption of artistic symbols,exploring how artistic elements integrate into product design to enhance their artistic merit and uniqueness.Additionally,it discusses how Yayoi Kusama's works imbue Louis Vuitton with distinctive artistic symbolism,thereby enhancing the brand's cultural depth and influence through collaboration.The interdisciplinary collaboration between fashion brands and artists effectively infuses unique artistic symbols into fashion products,thereby enhancing brand recognition,allure,and expanding their audience.

关 键 词：时尚 艺术 符号学 路易威登 草间弥生 

分 类 号：J505[艺术—艺术设计]