社区支持农业情境下亲子研学动机对CSA产品消费意愿影响机制研究  

How Parent-child Study Travel Motivation Works on CSA Products Consumption Intention in the Context of CSA

作　　者：闫晓莹 刘保庵 尹青青 YAN Xiao-ying;LIU Bao-an;YIN Qing-qing(Department of Management,Software Engineering Institute of Guangzhou,Guangzhou,Guangdong 510980;College of Economics and Management,Changchun University of Science and Technology,Changchun,Jilin 130022)

机构地区：[1]广州软件学院管理系,广东广州510980 [2]长春理工大学经济管理学院,吉林长春130022

出　　处：《安徽农业科学》2024年第15期146-151,共6页Journal of Anhui Agricultural Sciences

基　　金：广东省哲学社会科学十四五规划项目“湾区乡村‘U+CSA’公益助农实践模式研究”(GD21CYJ17)。

摘　　要：基于广州和深圳两市447份亲子家庭问卷数据,构建中介效应模型并予以验证,结果显示:CSA课程需求、社交需求均正向影响CSA产品消费意愿。进一步分析表明:亲子研学活动参与意愿在CSA课程需求及社交需求对CSA产品消费意愿的影响机制中均起部分中介作用。兼顾CSA课程需求、社交需求的农场亲子研学活动可成为连接CSA城乡交流、提升CSA产品消费意愿的有效载体。Based on data collected from 447 parent-child households in Guangzhou and Shenzhen with questionnaire,constructing and validating a mediating effect model.The results show that both course demand and social demand positively influence the willingness to buy CSA products.Further analysis show that the willingness to participate in parent-child studying and researching activities fully mediates both the relationship of course demand and social demand with willingness to consume CSA products,Therefore,parent-child studying and researching activities which are able to satisfy both consumers’course and social demand can play a good role in connecting rural and urban areas and promoting the willingness to buy CSA products as well.

关 键 词：社区支持农业 CSA课程需求 社交需求 亲子研学活动参与意愿 消费意愿 

分 类 号：F323.4[经济管理—产业经济]