基于SSO框架的社交媒体隐私政策悖论研究——隐私关注VS.消极阅读意愿  

Research on Social Media Privacy Policy Paradox Based on SSO Framework:Privacy Concerns VS.Negative Reading Intention

作　　者：李凤景 郭安琪 李爱国[2] Li Fengjing;Guo Anqi;Li Aigu

机构地区：[1]东南大学经济管理学院,江苏南京211189 [2]东南大学图书馆,江苏南京210096

出　　处：《新世纪图书馆》2024年第6期35-45,共11页New Century Library

摘　　要：研究隐私关注与隐私政策消极阅读意愿间的悖论关系,对社交媒体用户画像分析和隐私保护具有重要意义。基于SSO框架和PPM框架,研究压力源因素对隐私态度和消极阅读意愿的作用机理及隐私悖论消解机制。收集321份样本数据,运用结构方程模型进行实证分析。结果显示,隐私态度会正向影响消极阅读意愿,且在压力源因素和消极阅读意愿的关系中具有部分中介作用;社交媒体领域存在隐私悖论现象,但隐私素养对其有负向消解作用。Investigating the paradox between privacy concerns and negative reading intentions of privacy policies is crucial for enhancing privacy protection and analyzing social media user portraits.Employing the Stressor-Strain-Outcome framework and the Push-Pull-Mooring framework,this study investigates the impact of stressors on privacy attitudes and negative reading intention,and explores the resolution mechanism of the privacy paradox.Empirical analysis was conducted on a dataset comprising 321 samples,employing a structural equation model.The results show that privacy attitudes positively affect negative reading intention,and play a partial mediating role in the relationship between stressors and negative reading intention.Furthermore,this study confirmed the presence of the privacy paradox in the social media field and identified that privacy literacy has a negative resolving effect on this paradox.

关 键 词：社交媒体 隐私政策 消极阅读意愿 隐私悖论 压力源-应变-效果框架 

分 类 号：G250[文化科学—图书馆学]