感性工学下服装零售空间设计的意象驱动策略  

Imagery-driven Strategies for Apparel Retail Space Design Under Perceptual Engineering

作　　者：罗澜 冯雨雪 LUO Lan;FENG Yuxue

机构地区：[1]西南大学蚕桑纺织与生物质科学学院 [2]金斯顿大学 [3]澳门城市大学,中国澳门

出　　处：《丝网印刷》2024年第15期63-67,共5页Screen Printing

摘　　要：在绿色转型与个性化需求增长的背景下,服装零售空间设计是品牌形象传达与消费者体验的重要场域。鉴于现行设计多关注视觉美感与功能性,而忽略了感官体验和环境可持续性,文章引入感性工学,通过案例研究和问卷调研,探讨服装零售空间设计的深层原则,提供优化设计的理论依据和实践指导,拓展感性工学在空间设计中的应用,并为打造更具吸引力和可持续性的零售环境提供创新思路。In the context of green transformation and growing demand for personalisation,apparel retail space design is an important field for brand image communication and consumer experience.Current design focuses on visual aesthetics and functionality,neglecting sensory experience and environmental sustainability.In view of this,this study introduces perceptual engineering,explores the deep principles of apparel retail space design through case studies and questionnaires,provides theoretical basis and practical guidance for optimal design,expands the application of perceptual engineering in space design,and provides innovative ideas for creating a more attractive and sustainable retail environment.

关 键 词：感性意象 服装零售 空间设计 消费体验 

分 类 号：TU247[建筑科学—建筑设计及理论]