人工智能文本生成对网络文艺发展的赋能  

The Empowerment of AI-Generated Content for the Development of Online Literature and Art

作　　者：禹建湘[1] 张浩翔 Yu Jianxiang;Zhang Haoxiang

机构地区：[1]中南大学人文学院,湖南长沙410012

出　　处：《江西社会科学》2024年第6期64-71,207,共9页Jiangxi Social Sciences

基　　金：国家社会科学基金一般项目“网络文学观照现实的审美转向研究”(21BZW59)。

摘　　要：人工智能内容创作技术的快速发展和迭代升级,使网络文艺产业也面临着网络媒介新环境中“人—机”交互关系的影响。回顾网络文艺发展的历史,媒介技术的烙印伴随着技术的发展和文艺作品的高质量提升而慢慢弱化。作为一种生成式虚拟技术的现实应用,AIGC在未来也将不断在网络文艺中赋能,从而更加突出其对网络文艺主体性的服务和支持。网络文艺的跨媒介改编和跨语言传播都反映出不同文本类型的网络文艺文本间性,而AIGC能够有效增强网络文艺在不同媒介语言中的强文本间性,并通过较低的资金成本和时间成本实现文本的意义流动,最终能够提升网络文艺的全产业平台搭建。The rapid development and iterative upgrading of AI-generated content technology has presented the online literature and art industry with a new “human-machine” interactive relationship in the network media environment. Reviewing the history of online literature and art development, the imprint of media technology gradually weakens as technology advances and the quality of literary and artistic works improves. As a practical application of generative virtual technology, AIGC will continue to empower online literature and art in the future, further highlighting its service and support to the subjectivity of online literature and art. The cross-media adaptation and cross-language dissemination of online literature and art both reflect the intertextuality among different types of online literature and art texts. AIGC can effectively enhance this intertextuality within different media languages and achieve the fluidity of meaning with relatively low financial and time costs, ultimately boosting the establishment of a comprehensive industry platform for online literature and art.

关 键 词：网络文艺 AIGC 情境化知识 文本间性 网文改编 

分 类 号：G206.2[文化科学—传播学]