中国主题出版图书在巴基斯坦的发行情况研究——基于读者阅读习惯和态度的问卷分析调查  

Reading Habits and Attitudes Towards Chinese-Themed Books in Pakistan

作　　者：刘扬 穆罕默德·阿希 Yang Liu;Muhammad Asif(Communication from Hengyang Normal University;Communication from Hunan University of Science and Engineering,Yongzhou.)

机构地区：[1]衡阳师范学院新闻与传播学院 [2]湖南科技学院传媒学院

出　　处：《印刷文化（中英文）》2024年第2期167-190,共24页Print Culture

基　　金：中国外语战略研究中心——外教社“世界语言与文化研究”课题(项目编号:WYZL2023HN0003)阶段性成果。

摘　　要：“一带一路”,语言先行。主题出版图书作为承载文字的载体,是中国向世界宣传自己的重要媒介。本研究采用调查设计和随机抽样等方法,利用“中国,中文,,”等关键词,对巴基斯坦11家在线书店和出版商投递了问卷。通过回收的300份受访者数据发现,中国主题出版图书得到越来越多巴基斯坦读者的青睐。从阅读类型来看,中国的小说、散文等文学作品受到巴基斯坦民众的热捧,相较英文版翻译图书,他们更习惯于阅读中译乌尔都语的读本。同时,随着技术的进步和智能手机的广泛应用,较纸质书而言,巴基斯坦民众更加喜欢易携带、易查阅、更廉价的电子书籍。这项研究的推进对未来推动中国在巴主题出版图书的出版和发行,改进出版物的形式和内容,扩大中国在海外的影响力,实现多平台、全链条的传播途径提供了可参照的数据支撑。The Belt and Road Initiative prioritises linguistic proficiency.Books with thematic content serve as a significant medium for Chinese audiences.This research used a survey design and random sampling techniques to distribute questionnaires to ll online bookshops and publishers in Pakistan.The questions were targeted using specific keywords such as“China”and its corresponding translations in the local language(llis,-jul).A survey of 300 participants showed a survey of 300 participants showed that Pakistani readers have a growing preference for novels with Chinese themes.Regarding translated novels,the general public prefers reading Chinese translations of Urdu language books more than English ones.Meanwhile,due to technological advancements and the increasing use of smartphones,Pakistani people prefer electronic books,which are convenient to carry and access,as opposed to traditional paper books.This initiative aims to offer comprehensive data assistance to facilitate the promotion and distribution of Chinese-related books in Pakistan in the future.It seeks to enhance the quality and substance of publications,broaden China's impact internationally,and provide diverse and comprehensive channels for disseminating material across various platforms.

关 键 词：“一带一路” 巴基斯坦 中国 主题出版 

分 类 号：G239.26[文化科学]