建筑行业市场开发与投资项目管理的联动性分析  

Linkage Analysis of Market Development and Investment Project Management in the Construction Indus

作　　者：施琦 SHI Qi(China Railway Construction Investment Group Co.,Ltd.,Zhuhai Guangdong 519000)

机构地区：[1]中国铁建投资集团有限公司,广东珠海519000

出　　处：《中国科技纵横》2024年第8期155-157,共3页China Science & Technology Overview

摘　　要：企业的市场开发和营销能力是企业自身市场竞争实力的直观体现。基于此,对建筑行业市场开发和投资项目管理的联动性展开分析,通过建立健全市场开发与投资项目管理制度、培育市场开发与投资项目管理人才等方式构建二者间的工作协同关系,促进建筑公司的经营和发展。The market development and marketing capabilities of an enterprise are an intuitive reflection of its own market competitiveness.Based on this,an analysis is conducted on the linkage between market development and investment project management in the construction industry.By establishing a sound system for market development and investment project management,and cultivating talents for market development and investment project management,a collaborative relationship between the two is constructed to promote the operation and development of the construction company.

关 键 词：市场开发 投资项目 管理 联动性 

分 类 号：F426.92[经济管理—产业经济]