新质生产力推动体育消费高质量发展的理论框架、阻滞因素与推进路径  

Theoretical Framework,Obstructive Factors,and Promotion Path of High Quality Development of Sports Consumption Driven by New Productivity

作　　者：王家宏[1] 郑国荣 WANG Jiahong;ZHENG Guorong(Dongwuink Tank,Soochow University,Suzhou 215021,China;School of PE and Sports,Soochow University,Suzhou 215021,China)

机构地区：[1]苏州大学东吴智库,江苏苏州215021 [2]苏州大学体育学院,江苏苏州215021

出　　处：《天津体育学院学报》2024年第4期373-380,共8页Journal of Tianjin University of Sport

基　　金：国家社会科学基金重大项目(项目编号:22&ZD335)。

摘　　要：发展新质生产力是推动体育消费高质量发展的内在要求和重要着力点。运用文献资料法、逻辑分析法等,剖析新质生产力推动体育消费高质量发展的理论内涵,探究其阻滞因素,提出针对性的推进路径。研究认为,新质生产力推动体育消费有三条目标指向和六点外在表现,主要体现在以科技创新驱动体育消费结构性升级、以市场拓展拉动体育消费需求端增长、以产业融合带动体育消费价值链提升。针对新质生产力推动体育消费发展中数字化技术利用不足、复合型人才培育不足、绿色化理念践行不足、保障性体系建设不足等阻滞因素,提出促进体育消费数实融合、推进体育消费人才培养、瞄准体育消费双碳目标、建立体育消费政策机制、建构体育消费法治体系等路径。期望为体育消费高质量发展提供理论借鉴和实践参考。The developing new quality productivity is the internal requirement and important focus of promoting the high-quality development of sports consumption.The paper used literature and logical analysis methods to analyze the theoretical connotation of new quality productivity to promote the high-quality development of sports consumption,probed into its hindering factors and puts forward targeted promotion paths.According to the research,there are three target directions and six external manifestations of new quality productivity to promote sports consumption,which are mainly reflected in the structural upgrading of sports consumption driven by scientific and technological innovation,the growth of sports consumption demand side driven by market expansion,and the promotion of sports consumption value chain driven by industrial integration.According to the hindering factors such as insufficient use of digital technology,insufficient cultivation of compound talents,insufficient practice of green concept and insufficient construction of guarantee system in promoting the development of sports consumption by new quality productivity.It is proposed to promote the integration of data and reality of sports consumption,promote the cultivation of sports consumption talents,aim at the dual-carbon goal of sports consumption,establish the policy mechanism of sports consumption,and construct the rule of law system of sports consumption,these hope to provide theoretical reference and practical reference for the high-quality development of sports consumption.

关 键 词：新质生产力 体育消费 科技创新 高质量发展 

分 类 号：G80-05[文化科学—运动人体科学]