健康传播中的“信息茧房”与在线健康社区的媒介价值  

The “Information Cocoon Room” in Health Communication and the Media Value of Online Health Community

作　　者：赵云泽[1] 项甜甜 Zhao Yunze;Xiang Tiantian

机构地区：[1]中国人民大学新闻学院,北京100872

出　　处：《新闻春秋》2024年第4期42-51,共10页Journalism Evolution

基　　金：中国人民大学2022年度“中央高校建设世界一流大学(学科)和特色发展引导专项资金、中央高校基本科研业务费”支持。

摘　　要：在智能分发主导互联网媒介内容生态的背景下,如何破解“信息茧房”已成为学界及业界亟待解决的一个问题。从健康传播的视角出发,文章认为患者的“信息茧房”是基于中国的现实医疗资源相对匮乏的现实条件下,受认知基模影响而形成的。现实情景下,医患交流的门槛较高,时间和频次无法保证,大部分患者关于健康及疾病的原有认知难以通过几次有限的就医而彻底改变,因而互联网成为一种普遍的健康信息获取途径。但是,在算法推荐逻辑主导的大网络平台中进行健康信息搜寻只会增强疾病患者的“信息茧房”效应。文章在对既有研究深入分析的基础上,认为以互联网医疗为依托的在线健康社区具有破解疾病患者“信息茧房”的媒介价值,同时,构建“媒体+医疗+社区”的在线健康社区也是解决中国医疗资源不足问题、促进中国互联网医疗发展的有效途径。Under the background that intelligent distribution dominates the content ecology of Internet media,how to solve the“information cocoon room”has become an urgent problem for academic and industrial circles.From the perspective of health communication,the article argues that patients'“information cocoon room”is formed under the influence of cognitive stereotype and under the realistic condition that medical resources in China are relatively scarce.In the real situation,the threshold of doctor-patient communication is high,and the time and frequency cannot be guaranteed.Most patients'original knowledge about health and diseases cannot be completely changed through a few limited medical visits,so the Internet has become a universal way to obtain health information.However,searching for health information in a large network platform dominated by algorithm recommendation logic will only enhance the“information cocoon”effect of patients with diseases.Based on the in-depth analysis of existing research,this paper holds that the healthy community based on Internet healthcare has the media value of solving the“information cocoon room”of patients with diseases,and building an online healthy community of“media+medical care+community”is also an effective way to solve the shortage of medical resources in China and promote the development of Internet medical care in China.

关 键 词：健康传播 信息茧房 在线健康社区 媒介价值 

分 类 号：G210[文化科学—新闻学]