拟态环境真实化背景下的传媒经济研究:基于2021-2023年中国传媒经济学的文献分析  

Research On Media Economics in the Context of the Realization of the Pseudo-Environment:Based On The Analysis Of The Literature On China’s Media Economics from 2021 to 2023

作　　者：韩博 虞涵 Han Bo;Yu Han

机构地区：[1]中国社会科学院新闻与传播研究所,北京100021 [2]中国社会科学院新闻与传播研究所世界传媒研究中心,北京100021 [3]清华大学新闻与传播学院,北京100084

出　　处：《新闻春秋》2024年第4期63-72,共10页Journalism Evolution

基　　金：中国社会科学院“青启计划”项目“互联网全球治理变革中的中国作为与青年参与研究”(编号:2024QQJH156)的阶段性研究成果。

摘　　要：通过回顾、梳理自2021年“元宇宙元年”至今的新闻传播学CSSCI期刊(含扩展版)中传媒经济学相关研究文献发现,在“拟态环境真实化”的媒介环境下,近3年来,中国传媒经济学的前沿议题与研究热点主要从传媒、经济与管理三个层面,围绕媒介理论、传播机制、数字经济、互联网治理与媒体经营管理五个维度展开。传媒经济学者将政治与经济维度整合到媒介哲学中,在对媒介经典理论进行了重访与本土化创新的同时,分析了AIGC、算法等技术影响下的媒介形态、传媒业态之变以及互联网治理模式变革,表现出立足当下、观照未来的研究取向。智能技术、智能产业、智能生态将是未来传媒经济学研究的重点内容,学界可深入探讨智能化背后的哲学逻辑,及其生发出的商业模式,最终构建起良好的智能传播生态。Reviewing and organizing the literature on Media Economics from CSSCI journals in Journalism and Communication Studies(including the expanded version)since the inaugural year of the Metaverse in 2021,it has been discovered that in the media environment characterized by“Realization of the Pseudo-Environment”,the leading topics and research focuses of Chinese media economics in recent three years have primarily evolved around three levels:media,economy,and management.The three levels are developed around five dimensions:Media Digital Economy,Internet Governance,Media Theory,Communication Mechanism,Digital Economy,Internet Governance,And Media Business Management.Scholars in media economics integrate political and economic dimensions into media philosophy.While revisiting and locally innovating on classic media theories,they also analyze changes in media forms and industry patterns under the influence of technologies such as AIGC and Algorithms,as well as transformations in Internet Governance Models.This demonstrates a research orientation that is grounded in the present and reflects on the future.Intelligent Technology,Intelligent Industries,and Intelligent Ecosystems will be the focus of future research in Media Economic Research.There is potential for an in-depth exploration of the philosophical logic behind Intelligence,the Resulting Business Models,and ultimately,the Establishment of a robust Intelligent Communication Ecosystem.

关 键 词：拟态环境真实化 传媒经济研究 人工智能 数字经济 互联网治理 

分 类 号：G210[文化科学—新闻学]