电子商务中的在线支付安全性与消费者信任研究  

Research on Online Payment Security and Consumers'Trust in E-commerce

作　　者：赵春辉 ZHAO Chuhui(Guangxi Talent International College,Qinzhou 535000,China)

机构地区：[1]广西英华国际职业学院,广西钦州535000

出　　处：《广西民族大学学报（自然科学版）》2024年第2期99-102,共4页Journal of Guangxi Minzu University ：Natural Science Edition

摘　　要：文章在分析电子商务的快速发展和在线支付的优势与挑战的基础上,重点讨论了消费者信任度的问题,包括支付信息泄露风险、交易纠纷和欺诈行为的存在以及用户体验与支付安全的关系。最后,提出了一些建议,如完善支付安全机制和技术、加强用户教育与宣传、建立健全消费者保护机制、风险补偿以及完善法律和监管等,以提高在线支付的安全性与消费者信任度。On the basis of analyzing the rapid development of e-commerce and the advantages and challenges of online payment,this essay focuses on the issues of consumers'trust,including the risk of payment information leakage,the existence of transaction disputes and fraud,and the relationship between users'experience and payment security.Finally,some suggestions are put forward to improve the security of online payment and consumers'trust,such as improving the payment security mechanism and technology,strengthening users'education and publicity,establishing a sound consumers'protection mechanism,risk compensation,and improving laws and regulations.

关 键 词：电子商务 在线支付安全 消费者信任 

分 类 号：TP309[自动化与计算机技术—计算机系统结构]