信息多元化时代互联网视觉传播的时效性研究  

A STUDY ON THE TIMELINESS OF INTERNET VISUAL COMMUNICATION IN THE AGE OF DIVERSIFIED INFORMATION

作　　者：于杨[1] YU Yang(School of Design and Art,Henan University of Technology,Zhengzhou 450001,China)

机构地区：[1]河南工业大学设计艺术学院,河南郑州450001

出　　处：《河南工业大学学报（社会科学版）》2024年第2期110-115,共6页Journal of Henan University of Technology:Social Science Edition

基　　金：河南省科技厅软科学项目(222400410046);河南工业大学青年骨干教师培育计划项目(21420139);河南工业大学社科创新基金计划项目(2022-SKCXTD-05)。

摘　　要：随着科技水平和现代媒介的进步,信息传播的内容与方式变得多种多样,视觉传播也逐渐呈现出多元化的发展趋势。进入互联网时代,视觉传播的时效性将直接影响人们利用信息的效率和效果,因此,视觉传播的时效性提升已成为当前社会各个行业领域的重要研究方向。信息多元化发展是未来互联网的趋势所向,提升视觉时效性已经成为越来越多的互联网企业品牌的共识,视觉传播时效性的提升对于优化互联网信息的实时体验、增强互联网信息的品质与价值、促进现代互联网信息的高质量发展有重要的现实意义。文章综合分析了视觉传播的时效性对现代信息传播的影响,深入探讨了视觉传播时效性的提升策略。Modern information is closely related to the development of society.People share,interact and communicate different information through the Internet.With the progress of science and technology and modern media,the content and methods of information transmission have become diversified,and the visual communication has gradually shown a diversified development trend.In the Internet society,the timeliness of visual communication will directly affect the efficiency and effect of people′s utilization of information.Therefore,the enhancement of the timeliness in modern visual communication has become an important research direction of various industries in the current society.The diversified development of modern information is the trend in the future,and improving the visual timeliness has become the consensus of more and more Internet enterprise brands.In the age of diversified information,the improvement of visual communication effectiveness has important practical significance for optimizing the real-time experience of Internet information,enhancing the quality and value of Internet information,and promoting the high-quality development of modern Internet information.This paper comprehensively analyzes the impact of the timeliness of visual communication on modern information dissemination,and discusses in depth the strategies to improve the timeliness of modern visual communication.

关 键 词：信息 视觉传播 时效性 

分 类 号：G206[文化科学—传播学]