基于滑县木版年画文化本真性的IP形象设计研究  

RESEARCH ON IP IMAGE DESIGN BASED ON THE CULTURAL AUTHENTICITY OF HUA COUNTY WOOD-BLOCK NEW YEAR PICTURES

作　　者：梁雅卓 孙伟[1] LIANG YAZHUO;SUN WEI

机构地区：[1]江苏大学艺术学院

出　　处：《设计》2024年第13期22-25,共4页Design

基　　金：江苏省研究生科研与实践创新计划项目“非遗学视野下滑县木版年画的研究”(项目编号:SJCX23_2119)。

摘　　要：滑县木版年画作为中国的传统民间美术,是没有经过专业技术训练和系统化教育下的百姓自发创作的实用工具,其背后反映出的是民间百姓质朴的核心思想和文化信仰。文章聚焦于滑县木版年画在现代社会语境下的传承与发展,借助“本真性”的概念,分析滑县木版年画蕴含的文化底蕴,梳理出滑县年画作为“物”区别于其他年画的精神价值,围绕其文化符号设计搭建IP形象,实现民间美术传统观念与现代设计的创造转化。As a traditional Chinese folk art,the Hua County wood-block New Year picture is a practical tool created spontaneously by the people without professional technical training and systematic education,which reflects the simple core thoughts and cultural beliefs of the people.This paper focuses on the inheritance and development of Hua County wood-block New Year pictures in the modern social context,analyzes the cultural heritage of Hua County wood-block New Year pictures with the help of the concept of“authenticity”,sorts out the spiritual value of Hua County New Year pictures as“things”that are different from other New Year pictures,and builds IP images around its cultural symbols to realize the creation and transformation of traditional folk art concepts and modern designs.

关 键 词：滑县木版年画 文化内涵 本真性 IP形象 设计实践 

分 类 号：J528[艺术—艺术设计]