A Study on Rural Cultural Communication of Short Videos From the Perspective of Mediation-Taking the Popularization of “Village BA” (Village Basketball Association) in Qiandongnan as an Example  

作　　者：SHEN Lei JIA Peng WEI Xiaojia 

机构地区：[1]Guizhou Normal University,Guiyang,China

出　　处：《Journalism and Mass Communication》2024年第3期209-214,共6页新闻与大众传媒（英文版）

摘　　要：With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Village BA”(Village Basketball Association)demonstrates Chinese modernization.The use of short videos,mass rural movements,and“spectacle”spaces to attract spectators has become a key issue in the dissemination of rural culture.

关 键 词：new media mediated rural culture short video “Village BA” 

分 类 号：O17[理学—数学]