基于区块链技术的体卫融合促健康产业发展的机遇、主要维度和应对策略  

Opportunity,Primary Dimension and Coping Strategies of SportsHealth Integration Promoting Public Health Industry Development Based on the Blockchain Technology

作　　者：罗平[1] 林鸿生 张晋 LUO Ping;LIN Hongsheng;ZHANG Jin(Guangdong Vocational Institute of Sport,Guangzhou,Guangdong Province,510650 China;General Hospital of PLA Southern Theater Command,Guangzhou,Guangdong Province,510010 China;China Industrial Development Institute,Beijing,101111 China)

机构地区：[1]广东体育职业技术学院,广东广州510650 [2]中国人民解放军南部战区总医院,广东广州510010 [3]中国产业发展研究院,北京101111

出　　处：《当代体育科技》2024年第20期71-74,共4页Contemporary Sports Technology

基　　金：广东省哲学社会科学规划一般项目(GD21CTY09);广东省教育科学规划项目——高等教育科学专题(022GXJK526)。

摘　　要：随着数字中国和健康中国战略的不断推进,区块链技术助推体卫融合促健康产业发展的思路逐渐成为体卫融合促健康行业的共识。采用文献资料、案例研究和专家访谈等研究方法,对区块链技术助推体卫融合促健康产业发展的机遇、主要维度和应对策略进行探析。结果表明,区块链技术助推体卫融合促健康产业发展,是全民健康促进所需,是体卫融合促健康产业转型升级所需,主要通过以下3个维度来实现:第一,构建基于区块链技术的体卫融合促健康产业的理论模型;第二,打造基于区块链技术的体卫融合促健康产业服务平台;第三,开拓基于区块链技术的体卫融合促健康产业服务平台应用。建议:加强顶层设计,打造区块链技术底层基础设施,培育体卫融合促健康产业人才,保障体卫融合促健康产业稳健可持续发展。With the continuous advancement of the strategy of Digital China and Healthy China,the idea of Blockchain technology boosting the integration of health and health to promote the development of health industry has gradually become the consensus of health and health integration to promote health industry.This article adopts research methods such as literature review,case studies,and expert interviews to explore the opportunities,main dimensions,and response strategies of Blockchain technology in promoting the integration of sports and health and promoting the development of the health industry.The results indicate that Blockchain technology promotes the integration of sports and health to promote the development of the health industry,which is necessary for the promotion of national health and the transformation and upgrading of the health industry through the integration of sports and health.To achieve this through the following three dimensions:firstly,to construct a theoretical model for promoting health industry through the integration of sports and health based on Blockchain technology;Secondly,to build a Blockchain technology based platform for promoting the integration of sports and health industry services;Thirdly,we will explore the application of a Blockchain technology based integrated health industry service platform for promoting physical and health integration.Suggestion:Strengthen top-level design,build Blockchain technology infrastructure,cultivate talents for the sports-health integration promoting public health industry,and ensure the stable and sustainable development of the sports-health integration promoting public health industry.

关 键 词：体卫融合促健康产业 区块链技术 机遇 维度 策略 

分 类 号：G812[文化科学—体育学]