美国涉疆舆论战:政治媒介化与舆论外交  

U.S.Public Opinion Warfare on China’s Xinjiang:Political Mediatization and Public Opinion Diplomacy

作　　者：曾庆香[1,2] 杨小雨 ZENG Qing-xiang;YANG Xiao-yu(School of Journalism and Communication,University of Chinese Academy of Social Sciences,Beijing 102488;Institute of Journalism and Communication,Chinese Academy of Social Sciences,Beijing 100021;Academy of Contemporary China and World Studies,China International Communications Group,Beijing 100037)

机构地区：[1]中国社会科学院大学新闻传播学院,北京102488 [2]中国社会科学院新闻与传播研究所,北京100021 [3]中国外文局当代中国与世界研究院,北京100037

出　　处：《新疆师范大学学报（哲学社会科学版）》2024年第6期61-71,F0002,共12页Journal of Xinjiang Normal University(Philosophy and Social Sciences)

基　　金：国家社科基金重大项目“加快国际传播能力建设的战略、流程、效果研究”(22ZDA088);国家社科基金后期资助项目“文化基因与永恒故事:新闻故事研究”(19FXWB021)的阶段性成果。

摘　　要：2018年以来,美国针对中国新疆发起一波波舆论战,罗织的罪名令人匪夷所思。文本以政治媒介化理论观照美国涉疆舆论战。政治媒介化指在美西方市场逻辑作用下,政治逐渐依赖、内化媒介逻辑,政治过程受媒介逻辑长期形塑的现象。美国涉疆舆论战通过政治媒介化策略,将其遏制中国的目的隐蔽地转换为一个个“悲情故事”,妄图实现其舆论外交目的。文本深入剖析了美国涉疆舆论战中的政治媒介化过程与策略,揭露了美国涉疆舆论战的真相与本质。Since 2018,the United States has launched waves of public opinion warfare against China’s Xinjiang with mind-boggling charges.This paper uses the theory of political mediatization to explain the public opinion warfare on Xinjiang.The mediatization of politics refers to the phenomenon in which politics gradually relies on and internalizes the media logic under the market logic,and the political process is shaped by the media logic in the long term.In the public opinion warfare on Xinjiang,through the strategy of political mediatization,the U.S.has covertly transformed its purpose of containing China into a“sad story”and achieved its public opinion diplomacy by all means.This paper provides an in-depth analysis of the process and strategy of political mediatization in the U.S.public opinion warfare on Xinjiang,exposing the true nature of the U.S.public opinion warfare on Xinjiang.

关 键 词：美国涉疆舆论战 政治媒介化 舆论外交 媒介逻辑 

分 类 号：D822.9[政治法律—政治学]