“猜你喜欢”:福柯规训权力理论视域下的网络休闲  

“Guess You Like It”:Internet Leisure From the Perspective of Foucault’s Theory of Disciplinary Power

作　　者：何志玉[1] 陆永胜 HE Zhi-yu;LU Yong-sheng(Guiyang University,Guiyang Guizhou 550005;School of Marxism,Southeast University,Nanjing Jiangsu 211096)

机构地区：[1]贵阳学院,贵州贵阳550005 [2]东南大学马克思主义学院,江苏南京210096

出　　处：《新疆师范大学学报（哲学社会科学版）》2024年第5期137-144,共8页Journal of Xinjiang Normal University(Philosophy and Social Sciences)

基　　金：贵州省高校人文社会科学研究基地—贵阳学院阳明学与黔学研究院项目“哲学视域下人民美好休闲生活研究”(0203044002)的阶段性成果。

摘　　要：网络休闲是依赖现代科技发展而来的新型休闲样态,已日益演化为人们普遍的生活方式和社会发展的重要休闲现象。从福柯规训权力理论视域看,网络中经常出现的“猜你喜欢”等精确推送,实质是网络平台运营商(或广告主)利用深度学习算法、云计算、大数据等手段对网络休闲展开的“规训”。后者的发生包括设置标准、划分对象、规范行为和内化标准等环节,相应的内容涵盖休闲知识的掌握、休闲空间的分配、休闲活动的控制和休闲权限的赋予。相较福柯规训权力理论视域中的社会“规训”现象,基于网络社会发生的网络休闲“被规训”,呈现规训时空的即时化、规训对象的符号化、规训手段的多元化以及规训目标的资本化等特征,并在层级监视、惩戒裁决、效果检查等方面具有自身实践逻辑。基于以上分析,可从破除成见、建构机制和营造生态等方面超越,从而更好地推动现代社会的进步和促进人的自由全面发展。Leisure on internet is a new form of leisure that relies on the development of modern technology.It is increasingly evolving into a common lifestyle and an important phenomenon in social development.From the Foucault’s theory of disciplinary power,the precise pushes often seen on the online platforms,such as“guess you like it”,are essentially“disciplines”implemented by network platform operators(or advertisers)using deep learning algorithms,cloud computing,and big data technology.This includes setting standards,defining objects,regulating behavior and internalizing standards,covering aspects such as the mastery of leisure knowledge,the allocation of leisure spaces,the control of leisure activities,and the granting of leisure rights.Compared to the societal“discipline”phenomena in the perspective of Foucault’s theory of disciplinary power,the“being disciplined”of internet leisure based on the internet society shows characteristics of instantaneity in disciplinary space-time,symbolization of disciplinary objects,diversification of disciplinary means,and capitalization of disciplinary goals.It also has its own practical logic in hierarchical supervision,punitive judgment,and effect checks.Based on the above analysis,it is possible to transcend from breaking prejudices,constructing mechanisms,and creating an ecological environment,thereby better promoting the progress of modern society and the comprehensive development of human freedom.

关 键 词：网络休闲 规训权力理论 被规训 超越 猜你喜欢 

分 类 号：I712.074[文学—其他各国文学] TP393.0[自动化与计算机技术—计算机应用技术]