作为真实世界模拟器的媒介与后真相时代的“拨乱反正”——以Sora为例解析数字文明时代的媒介新范式  

Media as a Simulator of the Real World and Correction in the Post-Truth Era--Analyzing the New Paradigm in the Era of Digital Civilization by Taking Sora as an Example

作　　者：喻国明 苏芳[1] YU Guo-ming;SU Fang(School of Journalism and Communication,Beijing Normal University,Beijing 100875;Communication Innovation and Future Media Experimental Platform,Beijing Normal University,Beijing 100875)

机构地区：[1]北京师范大学新闻传播学院,北京100875 [2]北京师范大学传播创新与未来媒体实验平台,北京100875

出　　处：《新疆师范大学学报（哲学社会科学版）》2024年第4期143-148,共6页Journal of Xinjiang Normal University(Philosophy and Social Sciences)

摘　　要：媒介中介了人们与客观经验世界的关系,使关于“真实”的问题作为元价值问题被提出。近年来,受社交媒体赋权和媒介的个性化分发等因素影响,后真相成为热词,文本认为,后真相实际是当前人类文明与技术文明断裂下时代症候的特有产物,应从媒介演化的视角看待这一现象。文本以人工智能文生视频大模型Sora为例,从互动的过程视角看待作为真实世界模拟器的Sora促成何种方式的社会连接和传播权力结构的重组,分析媒介连接对本真性和后真相的影响,并提出在新的数字文明时代如何在媒介域、技术域和社会域的互构中实现“共识的黄金时代”。Media mediate people’s relationship with the objective empirical world,and thus the question of“truth”has been raised as a meta-value issue.In recent years,“post-truth”has become a buzzword under the influence of social media empowerment and personalized distribution of media.This paper argues that“post-truth”is actually a unique product of the current era under the rupture between human civilization and technological civilization,and this phenomenon should be viewed from the perspective of media evolution.Taking the intelligent video generation application Sora as an example,this paper looks at how Sora,as a simulator of the real world,contributes to the reorganization of social connections and communication power structures from the perspective of the interaction process,analyzes the impact of media connections on authenticity and post-truth,and finally proposes a new approach to the realization of the“Golden Age of Consensus”in the new era of digital civilization through the inter-construction of media,technological and social domains.

关 键 词：后真相 生成式人工智能 SORA 第三空间 社会共识 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术] G206[文化科学—传播学]